Intellicast

Welcome back to Intellicast! We have another great episode for you. Today, Brian Lamar is joined by John Zogby and Jeremy Zogby of John Zogby Strategies. They discuss a new research report series that they have launched called The Main St. / K St/ IntellgenSEER. We learn what the idea was for it, and how it came to fruition. Jeremy and John also discuss some of the goals they have for it going forward. Jeremy then gives us a quick preview into some of the topics the first report covered, as well as what is going to be covered in the second report. This leads to a great discussion on how quickly the world is changing, and the need to understand what people are thinking will come next. In the final segment of the interview, Brian discusses the Zogby Report podcast with John and Jeremy, and what to expect next from it. This is a great interview. You can download your free copy of The Main St. / K St/ IntellgenSEER here. https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/ You can learn more

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian sit down to discuss the latest news from the market research industry. Brian Lamar kicks off the episode with a statement regarding the current protests going on around the globe. The guys then turn their attention to some market research news, starting with Research For Good’s new collaboration project. You can get involved with it here: https://lnkd.in/erF6SNM The guys also discuss the new partnerships that CINT announced last week with GfK and Survey2Connect, as well as Prodege’s acquisition of Upromise, and SurveyMonkey’s post-pandemic offering. In the last couple of stories, the guys discuss the Insights Associations’ lobbying of Congress for limiting liability for insights businesses, as well as the launches of TruthSet, as well as Mastercard’s new data and toolset. This is another great episode! If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample

Welcome back to Intellicast! On today’s episode, Brian Lamar recruited a new guest co-host for our interview. First off, joining us for the first time as guest co-host is EMI’s VP of Research Management and Overseas Team Lead, Katie Hock. Brian asked Katie to join this week’s episode because she has a prior work connection with our guest. Joining Katie and Brian is the CEO of SampleChain, Vignesh Krishnan. We kick off the episode finding out how Katie and Vignesh know each other, which is included in how he got his start in market research. We then discuss what led him to leave Lucid and start SampleChain, as well as what successes they have had so far. Vignesh also gives Brian and Katie a preview for what is next for SampleChain. In the second half of the podcast, we switch gears and have some fun with Vignesh. It should be known that Vignesh is a long-time listener of the podcast, and he came prepared! The fun starts with not one, but two new research rants from Vignesh. He then takes his turn with

Welcome back to Intellicast! We have a jammed-packed episode for you. Andrew DeCilles joins Brian Lamar and Producer Brian to talk the latest market research news, a new study on sports and its impact on society, virtual conferences and work-from-home fails. The episode kicks off with the guys talking how some sports leagues are starting to release plans to resume play and the economic and mental health impact of it. This leads directly into a discussion of a recent report by JWB# Media Insights on how essential sports is to Americans. The guys each give their perspective, not only of the results, but also their personal perspective (which differ greatly). The conversation takes a bit of a philosophical turn, where they guys talk how sports can be an escape for many and what that means during the pandemic. In the next segment, Brian Lamar gives us a new research rant that is very timely. In a turn, Andrew and Producer Brian actually push Brian on the rant, and it leads to a discussion about why researc

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more! The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic. This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once). He gives Producer Brian a recap of the concert and some of his top moments. The conversation then turns to states starting to open back up, in particular Ohio. They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe

Thank you for tuning in to Intellicast! On today’s episode Brian Lamar and Producer Brian and joined by EMI’s own Amy Carley! Amy joins the guys to talk about EMI’s new DIY sample platform, CONNECTOR. The episode kicks off with Amy and the guys discussing some of the recent market research news, including Vision Critical’s new insight app, Aha’s new QuickSprint studies, Measure Protocol’s new Passive Behavior Gauge, and WPP’s latest earning. They then discuss the recently released guidelines by the Insights Association for US research businesses to reopen, and how EMI is approaching it. Amy then gives the guys details on Connector, and some of its benefits. She also gives a preview of the upcoming webinar she is hosting about it coming up on Friday, May 15, 2020 at 11:00 AM EDT. You can learn more about CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/. You can also register for our webinar on Connector by clicking here: https://us02web.zoom.us/webinar/register/WN_ZhuxDUI

Welcome back to Intellicast! We have a great episode for you today. Brian Lamar and Tony Brown are joined by Mike Nash, President of KS&R. They kick off the episode with a brief history of both Mike Nash and KS&R. Then Tony and Brian jump right into the interview with Mike. They discuss Thought Leadership, some of the best practices in conducting thought leadership, which companies should be doing thought leadership and why, and more. Mike then discusses the data collection around creating and producing a thought leadership piece of content, and what he and KS&R look for when they are working on a piece for a client, particularly around focusing on polarizing questions. Mike also discusses why Thought Leadership is so important in these current times, and why investment in it will pay dividends. In the second half of the interview, we get to learn more about Mike with a new round of the 4 Ps. We discover that Mike is a bourbon enthusiast and has been working on the perfect Old Fashion recipe. He’s also

Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol. This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever. The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week. We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more! Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research. This leads to a discussion o

Welcome back to Intellicast! On today’s episode, Andrew DeCilles joins Brian Lamar and Producer Brian to discuss the latest market research news, current events, and more! The episode kicks off with a lively discussion about how states starting to open back up from their quarantines, and the potential implications that could mean to consumers, politics, and the economy. This leads to a recap and discussion of the latest market research new, starting with the CINT and P2Sample integration being completed. The guys also cover the new video focus group capabilities of FlexMR’s online qualitative platform and the latest earning reports by System 1 and Ipsos. The guys then discuss the latest survey results from the Insights Association about the COVID impact. This leads to Andrew talking about how what he is seeing in the industry from talking with his clients. It gives a unique perspective. In the last segment of the episode, we continue our interviews with job hunters in the market research space. Th

Welcome back to Intellicast! Brian Lamar and Producer Brian are all over the place on this episode. It kicks off with the guys talking about some recent news stories, including a cruise ship that had been at sea since January 5th finally coming into port, Optus moving to work-from-home full time, and Facebook’s plan to warn users over COVID-19 misinformation. The last story causes both of the guys to question Facebook, and why they hadn’t done that previously when the concern was misinformation around the upcoming election. This leads to a new non-research rant by Brian. (Something we haven’t featured in awhile) The guys then talk about the latest market research news, starting with a discussion about Schlesinger’s acquisition of 20/20 Research. They then touch on YouGov’s latest earnings reports, and some interesting statements they made in their financial releases related to the impact COVID-19 has had on them. They then talk about some recent board appointments by Veriglif and Women in Research. In t

Welcome back to Intellicast! This is a different kind of episode. We are all aware the market research industry has been hit hard due to the global pandemic, with organizations initiating furloughs, pay-cuts, and even layoffs. Everyone here at Intellicast knows what those affected by this are going through, and a little while back Brian Lamar put out an offer on LinkedIn for anyone who has had their job impacted by the pandemic, to come on Intellicast and get their name out there. His post caught fire, and we had several people reach out. This episode is a first of several where we sit down with people from different levels of the industry and learn more about them, their skills, and what they can offer to prospective companies. If you are in the market great talent, this is an episode you don’t want to miss! Our first interview (1:53) is with Susie Ribnik, formerly of Leiberman. Research Worldwide. Susie has over 20 years’ experience in the market research industry, in both qualitative and quantitative

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Colson Steber, Co-CEO of Communications For Research and the current President of the Great Lakes Chapter of the Insights Association. In the first segment of the interview, Colson discusses how he got his start in market research, and what led him to take over the family business. Colson also talks about the history of Communications For Research, and how it has evolved over the years. The guys then get into a deep discussion about how the current COVID-19 pandemic has impacted Colson’s business. Colson gets honest with Brian about the impact and the decisions he has had to make as he tries to weather the storm. It is a perspective that many are experiencing, but few are talking about. In the second half of the interview, we switch gears a bit. First, Brian and Colson talk about the Great Lakes Chapter of the Insights Association and the collaborative environment they have fostered. Then we get to know Colson better, includi

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum. We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum. Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality. In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on! We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now. This is a great

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian are joined by EMI’s own Courtney Sandfoss to discuss the latest in the market research industry. The episode kicks off with Courtney’s introduction and a possible family relation to Brian Lamar! They talk about their Kentucky backgrounds and EMI’s Fried Chicken Day. In the second segment, they discuss some current events, particularly Bernie Sanders and his suspension of the presidential campaign. The third segment is all about MRX News. The guys talk about how almost a third of qual agencies have moved most of their face-to-face work online in response to COVID-19. They also address some industry layoffs and whether insight companies should suspend non-compete agreements to those who have been laid off during the pandemic. Courtney and the guys then discuss working from home and suggestions for the research industry during this time. They wrap up the news segment with a discussion of Ipsos’s cost saving measures as Q1 result

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry. The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future. In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research. Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/)

Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust. They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry. Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights. Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting! Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally. In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better. Starting off, Lin

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods. In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given. After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry. In the final segment of the podcast, the guys try and have so

Thanks for tuning in to this episode of Intellicast! In this episode, Brian Lamar and Producer Brian, talk a variety of topics and try to find stories that don’t have to do with the Coronavirus. The guys start off the episode talking about the many different COVID-19 research and resources that the market research industry has put out over the last week. Moving into the market research news, the guys touch on the recent S4 Capital 2019 results, as well as some statements made by Sir Martin Sorrell in a recent Sky News interview. They also touch on the announcement by the US Census that they were pausing field operations, and what the impact could be. The guys then turn to some more fun topics. They give a few resources out there for people to check out while they are housebound, including the daily “Home Safari” by the Cincinnati Zoo. (You can watch on their YouTube page here: https://www.youtube.com/channel/UCE3VoxyYmyQCReOXk2ogsVg) Brian Lamar also gives a recap of Sunday’s ESPN The Ocho special, i

Thanks for tuning in to Intellicast! Today’s episode is a little different – Brian Lamar is joined virtually by Producer Brian. To kick off the episode, the guys discuss the latest news around COVID-19, including Greenbook’s projecting on the economic impact of the CPOVID-19 outbreak, WPP’s announcement for staff to work from home, and the MRBA announcement around financial support to market researchers impacted by the virus. The guys also discuss a round-up of polls on COVID-19 completed by FiveThirtyEight. The guys also discuss some of the actions that have taken place across the country to try and curb the spread of the virus. They then turn to some of the non-COVID-19 related market research news, including Jamie Baker-Prewitt’s new role at Burke, and a BuzzFeed report on Sensor Tower secretly harvesting internet activity through free VPN apps. Brian then dives into what may be a controversial topic for some – the soliciting of votes for the GRIT report. The conversation stems from a LinkedIn post fro

Welcome back to Intellicast! We have a bit of a different episode for you this week. On the first half of the episode, Tony Brown joins Brian Lamar to talk about some of the latest news in market research. They include Cint’s new CTO, and Dynata’s new partnership with CMNTY. Brian any Tony then turn their attention to COVID-19 and its impact on the market research industry. They discuss what they have seen so far in terms of what others in the industry are doing, what EMI is doing, and what they have seen specifically around research, the supply chain, response rates and any potential behavior or attitudinal changes. Normally that would have been the end of the episode, but there were some announcements and news that happened after we finished recording, that we felt we needed to discuss. So, in the second half of our episode, Andrew DeCilles joins us to discuss COVID-19 more and some of the additional announcements we have seen. We also discuss the postponement of Quirks Chicago, and what we think will