Intellicast

Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode! The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that means to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change. The guys then turn to the latest market research news, starting with Thriveplan rebranding as Alpha-Diver. They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry. The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19. Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA c

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined for a third time by Jeremy Zogby, Partner at John Zogby Strategies. Jeremy and the guys discuss how difficult polling is, the results of the 2020 election (at least where it stood on Thursday), and how their poll stood up compared to others that were out there. (Hint: It was closer than most!) Jeremey and Brian also discuss the townhall Jeremy and his father, John, held last week just prior to the election. Jeremy talks about the turn time from fielding to presenting, as well as talks about some of the organizations that were in attendance. Throughout the conversation, the guys talk about polling overall, and Jeremy compares their poll to some of the others out there. He also talks about how polling is not just a science, but that art needs to be included. If you want to watch the townhall from the Monday before the election, click here: https://johnzogbystrategies.com/town-hall/ You can also download all 11

Welcome back to Intellicast! To be completely honest, we went down some deep rabbit holes on this one. Brian Lamar and Producer Brian kick the episode off by talking about the newly announced partnership between EMI and SampleChain. Brian talks about what it entails and how it is going to impact the future. Then the guys dive into non-EMI-related market research news. First, we recognize the winner of the MRX Diversity Champion Award, Damon Jones. Brian talks about some of the efforts that Damon has been involved in that has led him to win this award. You can hear more about it here. Next, Brian and Brian talk about the announcement that Ryan Smith, co-founder of Qualtrics, has agreed to purchase the Utah Jazz. This leads to a discussion of potential new speakers for the new X4 conference, will X4 attendees get to go to a game as part of the event, and potential new names for the Jazz – all market research related. The guys then discuss the new funding that Toluna has secured, the recent reorganiz

Welcome back to Intellicast! We have a great new episode for you. Brian Lamar and Producer Brian kick off the episode discussing Brian’s involvement in his local government and some of the activities he has been involved in. The guys then dig into the latest marketing research news. The first story they cover is Paradigm’s acquisition of the Tellwut panel assets. The next few stories continue the rebranding/naming segment we have had the past few weeks. We talk about how SurveyGizmo has rebranded as Alchemer. Then we turn our attention to the investment Clovis Point Capital has made in NinjaCat. The guys then discuss a recent article about how 40% of CMOs said their most significant challenge of the next year is to understand consumer behavior and what changes are permanent versus temporary. That dovetails nicely with the next story on how two-thirds of global brands plan to invest in their brands in the next 12 months, despite the pandemic. Finally, the guys discuss the recent news from Amazon and the

Welcome back to Intellicast! We have a special episode for you today. Joining Brian Lamar and Producer Brian is Courtney Sandfoss, a member of EMI’s business development team and our Chief Health Officer. We kick off the episode discussing some of the latest market research news. We start by discussing the new Top 50 Report, formerly the Honomichl and Gold. The team then discusses the comments by Leah Kennedy of BT about resisting the call of faster insights, and how it impacts not only the qualitative side but also the quantitative side. They then touch on the recent changes to Schlesinger’s executive suite. In the last news story, Courtney, Brian, and Producer Brian talk about Facebook’s recent announcement about halting political advertising after the US election. All three were a bit skeptical about the motives around this, and if Facebook would actually hold to that pledge. In the second half of the episode, Brian, Courtney, and Producer Brian have a deep discussion around mental health and the ma

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Chris Powell, CEO of Talmetrix. Talmetrix captures, connects, and correlates disparate talent data to generate relevant insights that improve employee experience, engagement, retention, performance, and employer brand reputation. Kicking off the interview we talk with Chris about Talmetrix and their focus on employee engagement. It then shifts to Chris’s background and what led him to Talmetrix. Chris talks about some of the other organizations he worked with, including Scripps Network, Voya, Marriott, Deloitte, and Northwestern University. The guys then switch gears and talk about employee engagement research. They discuss the difference between employee satisfaction and employee engagement and how that impacts an organization. Chris also touches on how employee engagement research has changed because of COVID, and why it is important to measure engagement now as many organizations are still having their employe

Welcome back to Intellicast! We have a jam-packed news episode for your today. Brian Lamar and Producer Brian kick off the episode with a quick recap of the first presidential debate. Producer Brian probably summed it up best by calling it a true representation of 2020. The guys then dive right into the news – and there’s a lot! First, they touch on Research For Good’s new Chief of Staff, Rich Silva. Then they turn to the news of a new panel being launched by Confirmit and the Institute for Jewish Policy Research. This actually leads to a discussion on whether more religion-based panels will start to pop up or not. In the next story, the guys talk about the latest acquisition by Dynata, as well as the new integrated insights system, GEODE / AI, launched by Burke. The guys switch gears a bit and then talk about the new Centre on Artificial Intelligence and Data Analytics for Science, Business and Society launched in Paris. They talk about the partnering companies involved and wonder about the impact t

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian discuss IIeX, the recent Market Research Podcast Awards, the latest in market research news, and more. Kicking off the episode, the guys catch-up with each other and discuss some recent events taking place in their lives. They then give an update on Lincoln Merrihew, Susie Ribnik, and Tyler Farmer – all of whom where featured on episode 20. They were happy to announce that while initially impacted due to job loss from the pandemic, they are now all employed and doing great! In the next segment, Brian Lamar gives a quick recap of the virtual IIeX event that went on last week. Brian talks about some of the presentations he attended, the virtual set-up and how it compares to the live version, and the great job Greenbook and Little Bird Marketing did. That leads right into a recap of the Market Research Podcast Awards that were held on the evening of the first day of IIeX. Brian talks about the event and the top 3 podcast winners.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest market research news. Kicking off the episode, the guys catch-up with one another, including a quick discussion around the current sports landscape, and which ones seemed to have gotten it right, and others that may not. The guys then jump right into the news. The first story they touch on is the launch of a new Tech Advisory Consumer Panel by Maru/Matchbox. Second, they discuss WPP’s latest earnings report. Both of them expected the announcement of a loss, but the actual number was a bit startling. In the next segment, they discuss a new report by McKinsey about “Zoomers,” a new nickname for 15-21-year-olds who they consider the anti-Millennial. The next story about the new partnership between DISQO and Gongos, leads a deep discussion from both of the guys around how COVID-19 may have impacted the current round of partnerships and other changes in the market research industry. In the next segment, t

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news. The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform. Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society. Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. They guys also talk about the latest hire by Burke. In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case. In the final story of the episode, Brian and B

Welcome back to Intellicast! On this episode, we are joined by Arundati Dandapani, Founder of Generation1.ca, and the Chief Editor of MRIA-ARIM. Before the interview with Arundati, Brian Lamar and Producer Brian kick off the show with a couple of games, all about Canada. Then we jump right into the interview with Arundati. We learn about her background in journalism, and what led her to Toronto and the market research industry. Arundati then talks about the multitude of organizations she is involved in, both in Canada and around the world. (Trust us, it’s a lot!) Then we dig deep in the Cannabis research that Arundati conducts, including some cool stats that surprised Brian Lamar, as what she has upcoming. In the final segment of the interview, we get to know more about the personal side or Arundati. We learn her hidden talent, and well as the top 3 summaries of books she has read in 2020. I f you are interested at all in Cannabis research, you don’t want to miss this episode. You can connect wi

Welcome back to Intellicast! On today’s episode, it’s a double dose of Brian’s and Jason’s! We are joined by special guest Jason Silver, Director of Business Development of Gazelle Global, to talk about selling in what is now the new normal. Jason Inderhees also joins Brian Lamar and Producer Brian. We learn how Jason Silver got into the market research industry, and what led him to his current role at Gazelle Global. He also gives us some insights into what Gazelle Global does. We then get into some sales talk, which surprisingly, is one of the first times we have focused on this topic. We talk with Jason Silver about how selling has changed due to the pandemic. Both Jason’s talk about the adjustments they have made to both their selling approaches, and their daily habits. This leads to a discussion about how their selling during the pandemic is easier or harder based on their selling styles. Jason then let us know about some of the adjustments he’s made as well as what he is looking forward to w

Welcome back to Intellicast! On this episode, Jason Inderhees joins Brian Lamar and Producer Brian to talk the latest in market research news. It kicks off with Brian Lamar giving a quick recap of a webinar he led around data quality. If you missed it, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_dbypCdpOSIahfVJ8BjbHGQ The guys then dig into the latest market research news, starting with a discussion around Delvinia’s launch of virtual panels, and what it could potentially mean to the future of respondents. The guys then discuss the new partnership between the MRS and Colour of Research. Brian and Jason then discuss the 2020 WIRe diversity champion award that is accepting nominations, as well as a new diversity webinar coming up from the Great Lakes Chapter of the Insights Association. You can register for the webinar here: https://www.insightsassociation.org/mrac/great-lakes-chapter/events The guys then give an update to the Qualtrics IPO story they discuss

Welcome back! On today’s episode, Brian Lamar and Producer Brian dive into the latest market research news. The episode kicks off with a discussion on the return of sports, and how the pandemic is impacting their return. This leads to a story from Producer Brian about a coronavirus scare he had at his house this past weekend. The guys then jump into some market research news, starting with the news of SAP spinning off Qualtrics. They also touch on the acquisition of SurveyHealthcareGlobus as part of the launch of Apollo Intelligence Corporation, Kantar’s Project Moonshot, OP4G implementing CleanID, and Ipsos’ first-half results. In the last segment, Brian talks about a couple of upcoming webinars Enjoy! If you are interested in registering for the upcoming webinar on July 30, A Prologue to the Future of America, with John Zogby Strategies, click here: https://us02web.zoom.us/webinar/register/WN_2CL1CZljRZeNKAmwAfrUbg If you want to join our upcoming webinar, Data Quality: Why You Should Care, on

Welcome back to Intellicast! We have a jammed-packed episode for you today – Jason Inderhees returns to discuss the GRIT report, market research news, and other current events with Brian Lamar and Producer Brian. We kick off the show with a really cool Publix update. Brian Lamar reached out and got some great tips from a Publix insider, including a secret website to see if chicken tender subs are on sale. You can visit it here: http://arepublixchickentendersubsonsale.com The guys then move into some market research news, including promotions at Directions Research and MarketVision, a new hire by Measure Protocol, and a new division launched at Schlesinger. They also discuss the rebrand of LRW to Material, which leads to a discussion on what potentially EMI could rebrand as. The news then turns a bit more serious as they discuss the recent search of the Hong Kong Public Opinion Office and its link to the new laws in Hong Kong. Keeping with the polling theme, the guys also discuss RavenPack’s new alternat

Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute. Brian Lamar and Producer Brian get the show started discussing the launch of a new blog series, as well as catching up from the weekend. Andrew Moffat then joins the guys to discuss data quality. He starts off giving the guys his background and what led him and his partner to found OpinonRoute. He then gets into their beliefs around data quality, which led them to create CleanID, their data quality tool. Andrew then gives us more details on CleanID, how it works, and what it took to build the product. Brian and Andrew then discuss where they see the sample industry going, and how work to improve data quality will be involved. The guys then switch gears and discuss the COVID-19 research OpinionRoute is working on with AMC Global, and what led to the partnership. In the final segment of the interview, we get to know Andrew a bit be

Welcome back to Intellicast! We hope everyone had a good holiday weekend. On this episode, Brian Lamar and Producer Brian discuss the latest market research news over the past couple weeks, as well as catch-up on what they have been up to over the holiday. Brian Lamar even has a couple of new rants for us. Kicking off the episode, Brian Lamar and Producer Brian catch-up with one another after the long holiday weekend (longer for some than others!). Brian then gives an update on some upcoming Insight Association Great Lakes Chapter virtual events coming up over the next few weeks. Here is the list and the links to register: Evolving to a Work from Home Call Center Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-evolving-work-home-call-center How COVID-19 Has Affected Multicultural Consumer Behavior Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-how-covid-19-has-affected-multicultural-consumer-behaviors Susta

Welcome back to Intellicast! We continue our thought leadership series with another great guest! Joining Brian Lamar and Producer Brian is Tia Maurer, a Group Scientist for Product Research Testing at Proctor and Gamble. The interview kicks off with Tia describing a bit of her background, as well as her current role with Proctor and Gamble and where it fits in the market research industry. Then Brian and Tia jump into a detailed discussion on data quality, starting with Tia talking about a presentation she has given a few times over the years about the topic, and how it still applies today. Tia also gives some examples of how they do it at P&G, as well as some examples of the different types of fraud she has encountered. Tia then gives us an example of ghost completes, and how they are impacting the sample industry, and how brands view the problem. She then turns the example into a holistic view on how poor data quality and fraud is impacting how brands view sample suppliers. This leads to a discussion

Welcome back to Intellicast! We continue our special thought leadership series this week with another great guest. Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research. Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings. (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed. We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group. We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates. This leads into some tips on if certain questions should be included in the research. This leads to a discussion around The Link

Welcome back to Intellicast! We have another special episode for you. This week Brian Lamar, Producer Brian, and Andrew DeCilles are joined by Terry Crawford, the Senior Vice President of Operations for MMR, to have an in-depth discussion on data quality. The episode kicks off with Brian and Andrew discussing with Terry his background and his current role at MMR. This leads to the meat of the interview, where all three have a deep discussion around sample and data quality. It starts with a discussion with Terry where he believes good data comes from, and what he looks for in sample providers to work with. The conversation then turns into some of the methods and best practices that Terry and MMR go through to ensure the quality of their sample and the subsequent data. It includes a wide variety of measures, from different questions, systems, etc. Brian then brings up removals and the criteria that should be used to remove potential bad data. Terry gives us some great perspective on what to look for, an