Inbound Back Office

If your agency is looking to get into Facebook ads, you'll want to listen to this first! Molly Richardson of Totally Infused gives us a rundown of the basics of Facebook ads, the best strategy when implementing Facebook ads, and how to go about starting to do Facebook ads for your clients.

Marketing partners can be an incredible way to expand your service offering without having to stray from your featured services. Melissa Albano-Davis of Grapevine Marketing talks about how to create relationships with marketing partners and all the benefits of these partnerships.

Good communication is a key component in any relationship, but especially a client or vendor relationship. Heather Brogden of B. Media House teaches us how we can create an entire culture by using good communication skills with our clients and vendors and therefore create an amazing experience for all parties.

If you're looking to expand your reach, have you ever thought about creating a course? Listen as Freddy Shelton of The Fifth Marketing describes how to create courses in order to demonstrate value and expand the reach of your services.

Have you considered adding Influencer Marketing to your list of services but don't know where to start? Listen as Jen Hartman of NEAT Marketing tells us what Influencer Marketing is, what the benefits are, and how to get started offering it as a service to your clients.

Most of us are probably using chatbots in some way on our websites, but are you using them in the best way?Remington Begg of Impulse Creative tells us the best way to use chatbots for conversational marketing and to add a more human experience to your website visitors. Resources mentions:Sprocket Talk - Tons of free resources for Inbound marketers and HubSpot users20 Chatbots Course - Get Sprocket Talk's top 20 chatbots that they implement for their clients

Email marketing is one of the best forms of marketing to get the most ROI for your buck. But how do you execute it properly to optimize that ROI? Listen as Mukesh Singhmar of SeeResponse talks about how to get the most out of your email marketing campaigns, how to explain the value to naysaying clients, and the best tools in the biz.

Have you ever thought about being a guest on podcasts as a form of marketing your business? In this special episode, Tom Schwab of Interview Valet explains what Podcast Interview Marketing is and how it works. He also gives actionable tips to get booked on podcasts that will give you the most ROI for your time. Bonus Material: https://interviewvalet.com/ibo/

We have all heard that content is king. But what types of content? What platforms? There are so many options it can make anyone's head spin. JT Harden of F-3 Media explains how to decide what type of content and which platforms are best for your business.

Are you trying to do everything for everyone? Well, it's time to stop! Kaitlyn Merola of Move Marketing talks about leaning into your strengths and abilities, and being who you are.  Crush it at what you're awesome at, grow from that, learn how to do it even better, and keep evolving using the talents you already possess.

The cannabis industry is growing quickly, but there are a lot of challenges to marketing in this industry that other industries don't experience. Tara Coomans of Primo PR talks about these challenges and the ways agencies in this industry can make the most of their marketing dollars around those challenges.

Do you know the difference between brand and brand authority? Terrance Lomax of Journi tells us what brand authority actually is and what this means to a service business today, including different platforms that build brand authority.

What if I told you that you could actually collaborate successfully with your competitors? Yes! It's true! Jon Tsourakis of Oyova tells us how to collaborate with your competitors to learn, get more clients, better help potential clients, and raise the standards of the industry. BONUS: You'll get to hear Jon's amazing, smooth radio voice!

Have you ever used Data Mining to be super strategic in your content marketing efforts? Jeff Nowak of Rocket Labs 360 talks about how we can use AI and machine learning to mine user-generated content to make strategic content marketing decisions. You don't want to miss this one!

Do you struggle with attracting top talent AND getting them to stay with your agency for the long term? Maybe you're not telling the right story! In this episode, Ben Weaver of Bigger Story, tells us how we can tell a better story to get top talent to come to our organization and stay there.

Are you struggling to manage your agency? Are you a new agency owner looking for tips to manage your agency? You've come to the right place! In this episode, Martin Zhel of Orior Creative (https://www.oriorcreative.com/dwu) tells us what he has learned about managing an agency with tons of practical tips!

Do you know if you're building your digital brand successfully (or unsuccessfully)? If there's any doubt, be sure to listen as Anna Mannerfelt of Wired Mustang (https://www.wiredmustang.com/) steps to build your digital brand and design successfully (and what NOT to do)!

Google changes the rules of SEO all the time. Now, Google is less and less about keywords and more about search intent. But we can use tools like SEMRush, Ahrefs, or Wordstream to serve search intent better. Keyword research, competitive analysis, and social media analysis can show us a glimpse into the reader's mind. Listen as Tom Gerencer of Gerencer Creative tells us how to use these tools to better serve search intent so more people see your content.For a more in-depth look at increasing traffic by building empathy, check out Tom's book Think Like Google: Use SEO & Empathy to Rank, Convert, and Profit No Matter How Much They Change the Rules

We all know how important it is to take care of your physical health, but do you ever think abut the health of your brand and marketing? Listen as Davaughnu Banks of Envision Brand Marketing (https://www.envisionbrandmarketing.com/) talks about the importance of keeping your brand and marketing healthy and how to do that.

Do you want to grow your email list? (I mean, don't we all??) Well you're in luck, because Amy talked to Ashley Monk of It Media (https://byitmedia.com/) about how to use Facebook ads, effective landing pages, and lead magnets to grow an email list. She shares all the do's and don'ts!