Podcraft | How To Run A Great Podcast

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering. Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants. On this episode you'll learn: What is a niche, exactly? And why it's not just an industry How to find your own niche, and be an audience magnet Can you go too small with a niche? Resources The Profitable Firm The Never Settle Podcast Alitu - the Podcast Maker appSupport the show (https://pod.academy)

By it's very nature, podcasting is storytelling. But what makes a story good, or interesting? Well, who better to give us a crash course on how to tell great stories than Jessica Abel, creator of the essential book and podcast series Out on the Wire. In this episode, the key things you'll learn are; How to capture good stories How to draw stories out of interviews How to use tools such as the X/Y Formula, the Focus Sentence, and the Story MatrixSupport the show (https://pod.academy)

Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking about connections, and networks. He kept an eye on the CRM market, and spotted the fact that they tended be pretty expensive or over complicated, or a bit […]Support the show

You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come” approach isn’t enough, sadly. Fortunately, there are many things you can do to optimise your show’s exposure and continually grow your audience with new listeners. And to talk […]Support the show (https://pod.academy)

Planning and launching your first podcast can be a steep learning curve. But once you’re actually putting episodes out there, the pitfalls are a little different. Now the battle is about keeping things consistent, sustainable, and enjoyable. So once you get past your first 20 episodes, what then? That’s what we’re going to help you […]Support the show

So far we’ve walked you through to the point where you’ve uploaded your first episode to your media host. At this stage, you have a podcast. But it still can’t actually be found in all the places people actually listen to podcasts. That’s an easy fix though, don’t worry! In this episode we’ll tell you […]Support the show (https://pod.academy)

So you’ve recorded your first podcast episode and now you’re ready to share it with the world. How exactly do you upload it though? In this episode we’ll give you a crash course on podcast websites and media hosting. Here you’ll learn what you need to publish a podcast episode, and the various options available […]Support the show (https://pod.academy)

Cover art and music are two ways of branding your podcast and giving it its own unique personality. It isn’t essential to have music in your podcast however. If you want to keep your show really raw and simple then you might avoid using it altogether. But music can create that immediately identifiable opening to […]Support the show (https://pod.academy)

Without a doubt, editing is the one aspect of podcasting that we’re most frequently asked about. In this episode we’re going to run through some of the options available to you when it comes to editing. What Can I Edit With? You can use a DAW (Digital Audio Workstation) to edit your podcast. Commonly used […]Support the show (https://pod.academy)

On today’s episode of Podcraft we’re taking a look at something that’s super important. However something that you might not naturally consider. Your recording environment! By this, we mean the place you decide to record and how all of the factors around you can come into play. Recording Environment The recording environment goes hand in […]Support the show

We know that one of the biggest barriers you might have stopping you creating your podcast is worrying about how to set-up your equipment. We’re going to go through how to get your show on tape, how to set-up everything you need to record your perfect podcast. And we’re going to cover recording online, and […]Support the show (https://pod.academy)

Winging it is certainly a skill, but there’s also something to be said for great planning & scripting. It can be the difference between a listener feeling really engaged with your podcast and thinking it’s a bit of a waffle. Planning & Scripting In the sixth episode of our tenth season of Podcraft, we look […]Support the show (https://pod.academy)

There’s no doubt that you’re recording a podcast about something you love. And therefore you can probably talk for days all about your topic! However, you only hold your listener’s attention for so long. So how do you figure out what the best length is? And how often should you give your listeners new episodes […]Support the show (https://pod.academy)

In the fourth episode of our new Podcraft season, we talk formats and approaches. You’ll need to consider which kind of format you’d like your podcast to be when beginning to plan out your podcast. And you’ll need to work out the approach you’re going to take to get you there. Let’s run through the […]Support the show

In this episode of our tenth season of Podcraft, we continue to explore the first steps in launching your own podcast. This week we focus on audience. We talk about who you should be podcasting for and how to find out who your audience is. Who Are You Podcasting For? An Avatar is your ideal […]Support the show (https://pod.academy)

In the second episode of our tenth season of Podcraft, we debate the answer to one of the greatest questions that every podcaster faces; What are you podcasting for? If you are thinking of launching your own podcast, you should have a reason for doing so. In the show we explore the best way to […]Support the show (https://pod.academy)

In the first episode of our tenth season of Podcraft we decide to re-evaluate the basics. As a celebration of our tenth season anniversaray, we are re-examining and re-recording the topics we discussed in Season one. Episode one looks at the benefits of podcasting. Benefits Of Podcasting Number 1: Engagement Voice engages audience. This builds […]Support the show (https://pod.academy)

On this episode of Podcraft, I’m talking to Nicolas Steenhout from the A11Y Rules Podcast. Nicolas is an accessiblity evangelist, helping anyone he can to improve their online content’s accesibility. I loved his top-line advice around the all-round benefits of being familiar with accessibility: A little time spent learning the basics of accessibility can help […]Support the show (https://pod.academy)

In the final episode of our season on creating Highly-Produced Podcasts, we look at some of the tools and tactics to make your workflow as smooth as possible. Tools for Planning Evernote Trello Notion Tools for Scripting Scrivener Celtx Trint – Automated transcriptions (cheaper) Rev – Human transcriptions (more accurate) Tools for Production Adobe Audition […]Support the show (https://pod.academy)

In this episode I’m talking to Joanna Penn of ‘The Creative Penn Podcast‘ about monetisation methods for podcasting. Joanna runs one of the UK’s longest lasting shows, alongside her hugely successful ‘self publishing’ website: The Creative Penn. Early on she made the decision that the show had to pay for itself, to justify her time away […]Support the show