Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 796:22:16
- Mais informações
Informações:
Sinopse
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episódios
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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott
05/06/2020 Duração: 33minDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. Resources Fanocracy (Website) David Meerman Scott (Instagram) David Meerman Scott (Twitter)
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717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis
04/06/2020 Duração: 23minDennis Lewis is a seasoned digital storyteller and blockchain marketing specialist with a proven track record in both Europe and the United States. He has successfully lead to market and exited multiple startup companies, and prides himself on his ability to make complex projects easy to understand and relatable. In a marketing landscape increasingly obsessed with shiny objects and overly complicated sales funnels, Dennis still believes that the key to any successful marketing campaign are the words on the page. Resources Cryptopreneurs (Website)
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716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage
03/06/2020 Duração: 11minAfter nearly 25 years in business, Kathleen Gage is doing what most entrepreneurs would never dream of doing; changing her business direction and market in a big way. Creating a level of success many entrepreneurs aspired to achieve, Kathleen discovered a passion that had been percolating under the surface for years; a whole food, plant-based lifestyle. As an award winning marketing consulting, Kathleen is utilizing the very strategies she teaches her clients to quickly grow her market reach, client base and position. Resources Kathleen Gage (Website) Vegan Visibility (Site) Plant Based Eating for Health (Website)
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715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown
02/06/2020 Duração: 24minFrom cover model to CEO, Vernon is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast. Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process. While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally. Resources Previous Appearance: 428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown Whats
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714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan
01/06/2020 Duração: 22minAfter successfully navigating his way through management roles in the corporate sector (banks, tech startups, etc.) and semi-successfully trudging through the comedy industry, Colin Hogan stumbled upon Demo Duck in 2014. Finding his footing relatively quickly, he was soon leading projects with brands located all over the world. In 2017, Colin was handed the reins of the company when he was promoted to Managing Director and has averaged 25% growth every year since. He is one of those lucky people who absolutely loves what he does. Resources Demo Duck (Website)
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713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro
29/05/2020 Duração: 29minBenjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Resources Martech Pod (Podcast) Benjshap (Website)
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712: Get Attention From Viral Videos with Adam Lundquist
28/05/2020 Duração: 24minAdam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way. Resources Nerds do it better (Website)
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711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel
27/05/2020 Duração: 27minNick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode: What is 7-Hour book? How to decide if writing a book is the best tactic in your marketing strategy? Factors considered when deciding that publishing a book is the best marketing channel Determine one marketing strategy in creating a book What does it mean when we are using our book for self defense? How is the seven hour book different and what makes it the best solution among others The 7-Hour book process includes structuring, guided interviews, and book creation What is the 7-Hour book? The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it. It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally prov
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710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko
26/05/2020 Duração: 22minChris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic. Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit? > What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the jo
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709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh
25/05/2020 Duração: 18minSasha Laghonh of sashatalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey. 1) Make sure that you plan your business and your project. - You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker. 2) NEEDS Vs WANTS You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses. 3) YOUR TIME IS PRECIOUS - Be m
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708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood
30/04/2020 Duração: 28minJonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business. In this episode, you will learn the following: What you need to know when you start creating a website? Does the type of platform in hosting a course matters? Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? What is Learning Manage System (LMS) and what are the fun things you can do with it? What are the considerations when you decide to build a course using Wordpress? What is Caching? What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like: Is the content I am creating in demand, useful, and purposeful? Will this content solve a real-life problem? Will I earn money from creating this content? Does
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707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris
29/04/2020 Duração: 28minRytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform? What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing? What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing,
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706: Money Ripples: Implement an Intentional Mindset to Become Financially Free with Cash Flow Expert Chris Miles
28/04/2020 Duração: 29minChris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. In this episode you will learn about: What works better, follow a to-do-list or or you just go with the flow everyday? What does Chris Miles focus on working? What is Money Ripples? What makes Money Ripples a success? How does Chris Miles stay mindful in making decisions? What are money mindset/handling strategies Chris Miles can share to the listeners? Do you follow a to-do-list or or you just go with the flow everyday? No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do What does Chris Miles focus on working? - Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize
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705: Relax, Refresh, Re-Energize: Overcome Stress, Anxiety, and Fears with Personal Development Coach Peggy Sealfon
27/04/2020 Duração: 28minPeggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges. In this episode you will learn: What is Be Well in Paradise? When is the 2nd Annual Paradise Coast Wellness Experience? What is Paradise Coast Wellness Experience? How do your mind and thoughts affect your well-being? Experience helping and working with a person who almost lost in touch of his/her system? In what ways did you help your client? What is Yoga Nidra? How do you relax, refresh and re-energized yourself during the downtime? What happens to our body when we don't rest or take a break? How do you deal with your personal challenges an
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704: Video Persuasion: Storytelling, Brand Building, Demonstration Videos, and Psychological Principles with Rick Cesari
24/04/2020 Duração: 27minRick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: rickcesari.com How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real
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703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long
23/04/2020 Duração: 11minOptimizing Marketing Practice with a Heart Connection. - It's usually in the TV Shows. - Good example is a heartfelt story and then connecting the performers. - As a marketer,we go for our emotional reactions before we take an actions, which is one of the biggest turn offs, when the seller tries to rush the experience. - another turn offs, talking the wants and needs of the audience and if it's not related we jump out very quick. - Rich Lipton says Most people don't want to know how you do it better how you do what you do they wanna know why you do what you do. -Customers know their basic needs. meet their primal needs. - Heart is the keeper of our emotions. Filtering our hearts to get what we want, its physical neurologic aspect. - If we'll put voice to the filter,it will say give me a social connection, speak to my emotions - So it's part of our physiology, its saves mental and energy and gets straight to the heart matter WHAT'S MOST IMPORTANT TO THE PEOPLE YOU WANT TO ENGAGE WITH? DO Y
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702: Three Pillars of Change: Lead Others to Lead Themselves Using Your Open Playbook with Larry Dodd
22/04/2020 Duração: 30minLarry Dodd from Open-Playbook.com is a keynote speaker and thought leader around strengths-based leadership. He challenges you to combine the best of what your team has to contribute with the appropriate management tools for where you are and then trains you to master them. This takes you from where you are to where you need to go, building a results-driven, people-first culture that consistently exceeds expectations. Things you will learn in this episode: What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? In relation to the first pillar, what do people usually come up or discover about their skills and what are the notable ones? Larry Dodd's inherent strength The number one mistake that most organizations or businesses do over and over again What is a Playbook and what is in it? Is there a timeline in the process of developing a playbook? What is the benefit of using and developing a Playbook? Hardest parts in developing a pl
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701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry
21/04/2020 Duração: 14minElizabeth Barry's upcoming book is "Design Your Mind to be Kind." She's here to talk about the 3 habits of effective communicators and the 7 personalities to become effective communicator. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The
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700: Fresh Inspiration: Live Your Best Life and Learn to Trust Yourself Using The Three Pillars: Workout, Food, and Mindset with Rhonda Liebig
20/04/2020 Duração: 33minRhonda Liebig has over 20 years experience in the health industry and is known as the energy revitalize and mindset mentor, bringing freedom into your body and cash flow. After 20 years being on medicine for hyperthyroid Rhonda has learned to create a life in abundance in freedom. Rhonda is going to share her signature three energy revitalize pillars that have helped jer clients make massive changes in their mindset and connection with food. Resources Rhonda Liebig: Holistic Health Coach (official site) The Fresh Inspiration Show (Facebook) Rhonda Liebig (YouTube)
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699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy
17/04/2020 Duração: 26minJohn is a CERTIFIED FINANCIAL PLANNER with a focus on working with business owners, helping them scale their business like it's 2019. Long gone are the days of focusing on just old school techniques to build wealth. John believes that as a business owner, your mindset is on growing the company and he understands that for most - that means investing every bit of your cash flow back into the business. Resources Candor Path (Website)