Hit The Mic With The Stacey Harris

Welcome to episode 303 of Hit the Mic with The Stacey Harris. Episode 303 today, and we're talking about social media goals. A lot of times it's easy to get into this process of executing. We're on social, we're doing things, we're scheduling, we're curating content, we're posting our blog posts and our podcasts and whatever, but what's the point exactly? What are you trying to do? I want to talk a little bit today about setting some social media goals, and more importantly, the 3 things you must know about setting social media goals. Because, especially for us entrepreneur types, we seem to really thrive when we have something to achieve. We tend to work really well when we are looking to accomplish a goal. Sometimes all the difference can be made on social media when you just have a lot of clarity about where you're going and what you're doing, and setting goals can certainly help that.       Let's jump right in with thing number 1, and that's wher

Welcome to Episode 302 of Hit The Mic with the Stacey Harris. Hello, hello, Episode 302, and today we are talking about email marketing. There are a ton of email marketing tools to choose from, everything from MailChimp to ActiveCampaign to Infusionsoft and Ontraport and Mad Mimi and Constant Contact and all sorts of options. It can be a little overwhelming, how do you choose a tool and how do you know when it's time to change tools. That's what we're going to talk about today. Changing email marketing tools is something I have done a few times, more than I would like. If I had to do it all over again, I would have probably done it a tiny bit differently. That's the lessons I'm sharing with you today, so aren't we glad that I made those mistakes, right? Oh, they weren't really mistakes. They were just not the right tool for me long-term. Let's talk about what you need to consider when you are choosing an email marketing tool. Yes, budget's a factor, a small factor,

Welcome to Episode 301. Our first episode since Episode 300, and the live show. If you missed the live show, well where have you been? You can catch it over at thestaceyharris.com/episode300. You can also see the sneak preview into the new website for Hit the Mic Backstage and all of that good stuff. Today, I'm so excited as a little celebratory gift to myself I upgraded the microphone. We are on the new Rode Podcaster mic today. This will be the mic moving forward on the show. Really, really excited about it, just got it earlier today. I'm really amped. It's going to be a lot of fun upgrading this new one because I'm kind of into the gear stuff. As much as I say you guys don't have to have fancy gear, it's fun to have it. We're going to talk aboutLinkedIn Ads today. Let us jump into that.   Because it's Friday I've got three things that you must know. Today it is three things you must know about LinkedIn Ads. Here's the deal.LinkedIn Ads are well awesome, how

Welcome to episode 300 of Hit the Mic with The Stacey Harris. I am so, so excited to be celebrating 300 episodes with you. I'm really excited. We're going to talk about 300 episodes, some of the lessons I've learned, some of the gear I've used and why you don't need to make it super complicated. We're going to talk a little bit about what's next and my commitment to you as the community. Then I'm going to be announcing a little giveaway which I'm really excited about because I love this community and I am so, so grateful for you guys listening each and every episode, each and every week. Whether you've been listening since the beginning or if maybe you're brand new, I am so grateful that you've taken the time to listen to the show and use the show and take action on what you listen to, right? Yeah? We're doing that? Awesome. I'm amped. Thank you, thank you for listening to the show and for taking the time out of your day to celebrate with m

Welcome to episode 299 of Hit the Mic thee Stacey Harris. Hello, hello, episode 299 is here and we're going to talk about maximizing your content today. I know you are producing amazing content each and every week, or month, or whenever you create content. Are you making the most of that content? Are you really making sure it's getting in front of the right eyes, or ears? Creation for creation's sake does not grow your business. That's not content marketing, that's just creation. I want to make sure that you are really maximizing that content, getting the most out of every single bit of it, and really using it to serve your audience. Ultimately that's why we create content, is to serve our audience. If we don't tell them about the content, or we don't produce it in a way that they consume it, or if we don't produce the kind of content they actually need, it's not going to do us or them any good. Let's start with talking about the content they actually wan

Welcome to episode 298 of Hit the Mic with The Stacey Harris. Hello, hello, 298, here we are, and we're going to talk a little bit about if you're actually marketing on social media or if maybe you're just spending a lot of time on social media which, as a heads up, not the same thing. I want to dive in on this because I've been having a lot of conversations with people through consulting calls and networking things and this has been coming up for probably the last 6 or 8 months, where people will tell me that they're spending a lot of time on social and they're just not seeing results. They spend hours everyday in Facebook groups and on Twitter and on Facebook, or the really common one right now is Facebook and LinkedIn. "I was spending tonnes of time on LinkedIn, but I'm just not seeing results." I asked them some questions. I say, "Well, what groups are you spending time in? What kind of content are you posting? What your analytics telling you about the con

Welcome to episode 297 of Hit the Mic with The Stacey Harris. All right guys, 297. We're going to talk about something that I feel like a lot of social media people are afraid to talk about, and that's the three things you must know about hating your social media. Sadly, many of you e-mail me and tweet me and send me notes on Facebook and things like that, and let me know you hate social media, and you hate doing it, and you hate everything about using it at as a marketing tool. I want to take a look at that, and tell you what you can do to make it better, maybe let you off the hook on a couple of things, and really establish the idea in your mind that you can like your social media. It can be cool. It can be great. It can be fantastic. It can be powerful. It can be connected. It can be engaging. For as long as you hate it, your audience is probably going to feel that you hate it, which is not generally something we tend to want to engage in in any way, shape, or form. That's why I want to talk

Welcome to episode 296 of Hit the Mic with the Stacey Harris. Today I'm answering, possibly one of the most common Facebook ads questions. Which is how much should I be spending? There are a lot of questions around setting a Facebook ads budget and how much you should be spending and how often you should be spending it and how long you should be running ads for. Those are the 3 questions we're going to answer today. We're going to start with setting your budget and what that budget means. We're going to talk about how often to be running the same ads and we're going to wrap it up by talking about your overall budget. How often you're going to be running ads from a budget of a monthly perspective or annually and sort of that perspective. Let's jump right in.   I want to start by talking about setting your ads budget and what that budget means. There really isn't any sort of magical number that your ads budget needs to be. You can a $50 ads budget, you could have a $50,00

Welcome to episode 295. Today we're talking about three things you need to know about social media in September of 2016. Today, the day this episode is live, anyway, is depending on when you listen to it. It is officially September 2. If you follow the Starbucks calendar for season changing, it's fall. Pumpkin spice lattes are back. They come out every year on September 1. Every year, I want to tell you guys how to pay attention to what Starbucks is doing with social. You want to talk about building a community around a brand and an event. Just check out your Instagram, your Snapchat, your Facebook page, your Twitter, whatever. You will see the people using it #PSL. You will see people snapping and sharing photos of their pumpkin spice lattes and assorted fall beverages. You will also see people angrily in the anti-let us have our summer, leave us alone fall mood. Their voice heard as well. This is not one of the three things, but I just want you guys to pay attention to what's happening on soc

Welcome to Episode 294 of Hit The Mic with The Stacey Harris. Hello, hello, and today we're going to talk about social media. I know, I know, it's crazy, but I want to talk about something really, really important. It's actually something I kind of touched on in Episode 293 when we talked about Instagram stories, but I feel like it's not getting enough conversation right now. So guess what? We're going to have the conversation. This really is the one thing that makes your social media efforts, your time on Facebook, your groups, your SnapChats, your stories on Instagram, your tweets. All of it, totally useless. A complete and utter waste of time, and yes, it is in fact possible for your social media to be a EPIC waste of your time. When it happens, and it happens a lot, it's because of this thing. It's because of this one thing. Are you ready?   You don't know why. And what I mean by that is not some sort of grandiose why in your business or some major movement you&apos

Resources Join us inside Hit the Mic Backstage Learn to use Instagram Stories Connect with Me Connect with me on Facebook Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future showSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

We are talking about a very common question I get about Facebook groups versus Slack channels. Specifically, we're going to talk about them in the scope of a community for a membership, or a free community that you're having as part of your opt in, or as a bonus add-on for maybe a group program you're doing.   Facebook group versus Slack channels. First, let's talk about what each of these things are because you might not know what Slack channels are. First, Facebook groups. These are the groups that you can set at 3 privacy levels: closed, open or secret. Closed means that the group is searchable, you can see who is a member but you have to be a member to be able to post or see any of the content inside the group. Public means everything is searchable. We can see everything that is going on in the group without being a member. Secret means the group is not searchable. The member list is not available publicly and all of the content in the group is members eyes only. Those are your 3 optio

Let's talk Twitter ads, because we talk a lot about Facebook ads. We talk a lot about Pinterest ads, but the reality is there are a lot of ways to invest in your marketing. There's a lot of ways to invest just in your social media marketing. Twitter ads is definitely one of them. As we go into the end of the year, especially when it comes around to the holidays, and we start thinking about ... Facebook ads are getting really really crowded. It's really good to look for other alternatives. It's really good to look for some options that are going to allow you to get in front of your audience, connect with the people you want to, but maybe connect with them in a way that's more aligned with what they're looking for when they're on that network. Twitter is definitely a really good example of that because going to look at what are they looking for when they're here? What are they thinking about when they're here? What are they focused on when they're here? A lot ti

Guess what, guys? Facebook's making some changes. I know. Try and contain your excitement. Don't worry. I'm breaking down the three big things I want you to know about today on this episode of Hit the Mic with The Stacey Harris. These are changes that I think are going to actually be really amazing changes. The first one we're going to talk about is all about ads. The second one we're going to talk about is all about your page as a whole, and the third one we're going to talk about are some new video metrics that are beginning to be coming out. Good, good stuff. You ready to jump in? Let's do this. First thing's first, some ads changes are coming, and really mostly from a how users experience ads kind of place, how we interact with ads, with other people's ads, but I want to talk about how it's going to impact you as somebody who runs ads, okay? By the way, in the show notes for this episode over at thestaceyharris.com/episode290, you will find links to all th

It's Friday which means today we're going into our three things you must know, and we're going to be talking about direct marketing stuff. Whenever you're buying into sort of those larger companies and you're selling products for them, like in the old days it was like Tupperware, Avon and Mary Kay and now there are a gazillion of them for like fitness, weight loss, makeup, nails, lashes, all the things, all the things. We're going to talk about three things you need to know if you're in that space because 1) I see a lot of people doing it really, really poorly. 2) I don't think the training that you get from them directly is as solid as it could be. 3) There is a fair amount of you who are leaving a lot of money on the table by doing it in a way that is actively repelling customers instead of bringing them in which is the goal. If you are not in the direct marketing space, if you're not somebody who does this. If you're a solopreneur who has your own products

Welcome to Episode 288, "Hit the Mic with Stacey Harris". Alright guys, a lot of talk right now about Instagram stories. Yes, I mentioned it on Friday's episode and the 3 Things You Must Know About Social Media August 2016. Today I want to talk about it but less so about Instagram stories and more so about this conversation that is happening now about, "Do you choose Snapchat or do you choose Instagram stories? " I think that this same conversation can be had in a lot of places because more and more the networks are directly competing against each other for your time and your attention by utilizing a lot of the same technology and offerings. Meaning, do you do Periscope or do you do Facebook Live? Do you do Instagram stories or do you do Snapchat? That's what I want to talk about today, is this idea of how do you choose which tool to use when you're talking about similar features or the same exact feature, in some cases. That's what we're going to talk about. Here&

All right, guys. 287. In this episode we're going to talk about the 3 things you need to know about social media in August of 2016 because today is August 5th, 2016, the very first Friday in August. There are some things happening. I know that social media is one of those things that can feel incredibly difficult to keep up with. It can feel like it's changing all the time and there's new services and there's new opportunities from old services and there's new networks and there's new things on old networks. It can be really overwhelming, but not if you have a go to resource and that's why I built this show and that's why I built Hit the Mic Backstage, the membership community. It's so that you could have a resource. In the spirit of that, we're going to be that resource today. We're going to talk about the 3 things I really want you to be paying attention to in August. Not all the things, just the 3 things that I'd like to see you paying attention t

I'm ALL about community, and it's for totally selfish reasons. Communities grow brands, it's just the way it is.  It can be tough though to get a community going when you aren't getting any engagement, and that's what this episode is all about. I'm sharing 3 ways you can get your community moving and more engaged.   Resources Join us in Hit the Mic Backstage 3 Things You Must Know About Repurposing Facebook Live Content Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future showSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build

It's easy to think that social media is a broadcast medium. It's a tool that helps you get a message out to your own personal masses.  Community comes through conversation though, and that means listening. So let's talk about how you can use tools and scheduling to make it easier to listen. Oh and even how to make this work if you want to outsource your social media.   Resources Join us inside Hit the Mic Backstage The Stacey Harris on Facebook Connect with Me Connect with me on Facebook Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future showSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you d

For a long time I was guilty of planning once a year, and by planning I mean I looked at the calendar and said I'll do this. In recent years though I made a major change, and now I'm sharing it with you.  I'm getting super clear and honest about what I'm doing now to make my business better in the last half of this year, and start 2017 off even stronger.  It may feel like it's too early to start talking about planning, but listen in and find out why now is the EXACT right time to start planning. Resources Join us in Hit the Mic Backstage  Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future showSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcas