Hit The Mic With The Stacey Harris

Welcome to episode 295. Today we're talking about three things you need to know about social media in September of 2016. Today, the day this episode is live, anyway, is depending on when you listen to it. It is officially September 2. If you follow the Starbucks calendar for season changing, it's fall. Pumpkin spice lattes are back. They come out every year on September 1. Every year, I want to tell you guys how to pay attention to what Starbucks is doing with social. You want to talk about building a community around a brand and an event. Just check out your Instagram, your Snapchat, your Facebook page, your Twitter, whatever. You will see the people using it #PSL. You will see people snapping and sharing photos of their pumpkin spice lattes and assorted fall beverages. You will also see people angrily in the anti-let us have our summer, leave us alone fall mood. Their voice heard as well. This is not one of the three things, but I just want you guys to pay attention to what's happening on soc