Fascinate

  • Autor: Sally Hogshead
  • Narrador: Sally Hogshead
  • Editora: HarperCollins USA
  • Duração: 8:42:42
preview

Sinopse

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Capítulos

  • Chapter 001

    Duração: 01min
  • Chapter 002

    Duração: 07min
  • Chapter 003

    Duração: 12min
  • Chapter 004

    Duração: 33min
  • Chapter 005

    Duração: 26min
  • Chapter 006

    Duração: 15min
  • Chapter 007

    Duração: 21min
  • Chapter 008

    Duração: 20min
  • Chapter 009

    Duração: 11min
  • Chapter 010

    Duração: 36min
  • Chapter 011

    Duração: 35min
  • Chapter 012

    Duração: 37min
  • Chapter 013

    Duração: 37min
  • Chapter 014

    Duração: 37min
  • Chapter 015

    Duração: 36min
  • Chapter 016

    Duração: 45min
  • Chapter 017

    Duração: 07min
  • Chapter 018

    Duração: 31min
  • Chapter 019

    Duração: 32min
  • Chapter 020

    Duração: 12min
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