Fascinate
- Autor: Sally Hogshead
- Narrador: Sally Hogshead
- Editora: HarperCollins USA
- Duração: 8:42:42
Sinopse
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Capítulos
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Chapter 001
Duração: 01min -
Chapter 002
Duração: 07min -
Chapter 003
Duração: 12min -
Chapter 004
Duração: 33min -
Chapter 005
Duração: 26min -
Chapter 006
Duração: 15min -
Chapter 007
Duração: 21min -
Chapter 008
Duração: 20min -
Chapter 009
Duração: 11min -
Chapter 010
Duração: 36min -
Chapter 011
Duração: 35min -
Chapter 012
Duração: 37min -
Chapter 013
Duração: 37min -
Chapter 014
Duração: 37min -
Chapter 015
Duração: 36min -
Chapter 016
Duração: 45min -
Chapter 017
Duração: 07min -
Chapter 018
Duração: 31min -
Chapter 019
Duração: 32min -
Chapter 020
Duração: 12min