Optimized Geek | Reboot Your Life

If you own a business or are thinking of starting one, then you're going to want to hear what my guest in this episode has to say. John Warrillow is the author of Built to Sell and of The Automatic Customer. He's the founder of the Value Builder System which has helped thousands of business owners drastically increased the value of their companies. John is also the host of Built to Sell Radio and he's a general expert in all things business and finance. How can you make your business more valuable, and how do you set things up to ensure that you can make a smooth exit if and when you decide to sell? We'll be talking about these topics and more including valuations, earn-outs, company structures, investment, and plenty of other good stuff to make your business better. Stick around because this episode might just make you a lot of money.

It's easy to let others define what success, happiness, and value look like for us. When we try to live our lives using a framework that doesn't resonate authentically with who we are, it will only lead to disappointment. My guest for this episode is an expert in personal transformation and communication. She has helped thousands of people from Russia to Ghana move towards success, leadership, and mastery, and redefine their lives around their own personal vision. Bettie Spruill is a certified Master NLP practitioner, entrepreneur, coach, and consultant, whose clients have included Northwest Airlines, United Airlines, the Harlem Globe Trotters and Honeywell. She's someone who has thought deeply about the human condition and how to help others solve the major problems in their lives. She's also an award-winning educator and someone who believes in giving back. Whether you want to be a more successful leader or simply want to live a more fulfilling life, stick around. You might be about to hear something that c

My guest for this episode is one of the best-kept secrets in Hollywood, someone many famous athletes, celebrities and executives would rather you didn't know about. Dr. Matea is a doctor who's trained in both Western medicine and natural therapies. She's also a musician and vocalist, and the Founder of a line of aromatherapy products. Dr. Matea’s work taps into both science and spirituality, allowing her to provide a more holistic approach to healing, enhancing or maintaining her patients' health. Her specialties include IV vitamin therapy, nutritional supplements, custom herbal medicines and meal plans. She often develops innovative treatments for conditions that have responded poorly to conventional remedies. If you're someone who's serious about your health and general well-being, then the advice you're about to hear will be invaluable.

Do you want to be a better leader? Then it's time you join the theater. My guest for this episode number 170 is Scott Eck, Founder and CEO of Leadership Masters. A company that creates leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm and Lockheed Martin. You may be wondering what theater has to do with leadership. It's all based on an idea called sociodrama, developed by a student of Freud's years ago. By roleplaying key figures in high stakes situations such as the British government during World War II or the African National Congress during the trial of Nelson Mandela, Scott is able to completely immerse the students in extraordinary circumstances to help them understand the actions and behaviors of great leaders firsthand. Learning in this way can affect deep personal change and develop leadership and communication skills in a way that's not possible in more conventional approaches to education. I got to know Scott at one of Doug Allen's masterminds where we

The food we eat has a profound impact on our bodies at the cellular level. In the long term, it can even lead to a serious illness and disease. Some of these illnesses may even be caused by the acidity of our highly processed diets. Your blood provides important clues to understanding what's going on inside your body, specifically, through live blood microscopy. My guest for this episode is Mary Beth Kauffman Mittleman. She happens to be an expert in live blood microscopy. Mary Beth has helped thousands reevaluate the way they eat, live and even think through testing, counseling, and promoting an alkaline lifestyle. If you think you can be healthier and more vital than you are now, stick around and learn some valuable tips on how to cleanse your cellular environment and rebalance your body.

Imagine the euphoria of learning that an investor is willing to bet $20 million on your company. Then imagine the stress that sets in after you realize what you just signed up for. After all, that investor is expecting you to quadruple their money. My guest on this episode has been there. He not only lived to tell the tale, he wrote a book about it. Rand Fishkin is the author of Lost and Founder which charts the rise of his multi-million dollar company Moz and his rocky dealings with venture capitalists along the way. Rand all is my co-author on The Art of SEO which is considered to be the Bible on search engine optimization. Back in 2009, that book put me on the map and I'm forever grateful for our collaboration. If you've ever considered growing your business or courting investors, stick around. You're about to learn some valuable advice and uncomfortable truths you won't get from anywhere else.

Would you say you have a great memory or just a so-so memory? Would you like to improve it? Everybody could improve their memory and there are some pretty straightforward tools, tips, and techniques that will help you to improve your memory. You're going to learn all about it in this episode from one of the world's experts on memory and learning, Jonathan Levi. Jonathan is our guest and he's the author of the bestselling book, Become a SuperLearner. He's a serial entrepreneur, published author and life hacker. He's one of the top performing instructors on Udemy, which is an online learning platform. He's hosted the award-winning Becoming SuperHuman Podcast. Jonathan's media products have been enjoyed by over 150,000 people in 203 countries and territories. 

Two books have had a profound impact on my life: Rich Dad Poor Dad and Outwitting the Devil. There are more than that, but these two are particularly pertinent to this episode. The authors of these two books, Robert Kiyosaki and Napoleon Hill respectively, have become household names but someone else had a hand in both books and she doesn't get the limelight. Her name is Sharon Lechter and she's our guest in this episode number 165. Sharon is an entrepreneur, author, philanthropist, international speaker and licensed CPA. She's regarded as a global expert on financial literacy. She served as a national spokeswoman and presidential advisor on the topic. She co-authored Rich Dad Poor Dad with Robert Kiyosaki and edited Napoleon Hill's Outwitting the Devil, which incidentally sat for 70 years without getting published. Both books have been pivotal in my life and you're about to learn why.

Therapy is about understanding yourself and changing behaviors, but Marisa Peer, world-renowned speaker, Rapid Transformational Therapy trainer, and bestselling author, is a great believer that you can't change what you don't understand. We live in a fast world and people are no longer willing to go and spend a year talking about a symptom when they can use the technique that can show them the cause of the symptom and removing it. Marisa says her therapy and most hypnotherapies is about finding out why you do something and simultaneously stopping it, whereas conventional therapies really just talk about it for a long time with the idea that they might find out why you do it and they might stop it, but they might not. Marisa says people are saying your mind's job is to make you happy. Unfortunately, it isn't. Your mind's job is to keep you alive, and so the only way your mind can work out what's going on with you is by the way you talk to yourself. The way we think and feel about anything is down to two things

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of The Optimized Geek. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those are definitely great episodes you should definitely check out. Jay is known as the $21.7 billion man because that’s how much he has generated for his clients. He is the quintessential marketing guru and a prolific author. He has authored a dozen books including Getting Everything You Can Out of All You’ve Got, The Sticking Point SolutionandRecession Proofing Your Business, which had a $1,000 price tag when it first came out. It sold out the printing in two weeks. It was, at the time, one of the most expensive books available. Jay also counsels business gurus like Tony Robbins and Daymond John, the Shark from Shark Tank. Here’

It's been awhile since we came out with an episode on style or fashion. It was episode eight a long time ago, that was with Luke Storey. It was an amazing episode. If you haven’t read it, you definitely should go and read it. I don't think of myself as having a lot of fashion sense. I did not dress well a decade ago. I didn't know any better. I rely heavily on my wife and also we rely on stylists for things like closet cleanses, outfit combinations, buying new items. A lot of times we’ll buy stuff on our own, but we also will do big buys with our stylist. This topic may seem superficial to some of you. It does feel good to look stylish and to feel you have some competence in this area. It helps in business. It helps if you're dating. It's definitely something worth reading. This is episode number 162. Our guest is Lauren Friedman. Lauren is an artist, stylist and the author and illustrator of three books published by Chronicle Books including her book50 Ways to Wear Accessories. Her first book, 50 Ways to W

In this episode number 161, you're going to learn how to identify your genius and leverage it. You’ll also learn how to find or even create a peer group of high performers as well as take your relationships to a whole new level. Our guest is Mike Zeller. He's a social entrepreneur who started eight different businesses in five different industries producing over $100 million in sales. He's been featured in the Huffington Post, Business Insider and Entrepreneur. In addition to having his own marketing agency, he mentors and educates other budding entrepreneurs.

Life is all about energy. Life is energy after all. Without energy, you die. The key to vitality is having access to energy. In other words, energy utilization. In this episode number 160, you're going to learn how to elevate your energy from a true master. Our guest is Dr.John Amaral. He's a chiropractor, energy healer and educator who works behind the scenes helping celebrities, entrepreneurs, pro athletes and influencers elevate their energy so they feel and perform their best. John has worked with thousands of people from over 50 countries. He is the Founder of Body Centered Leadership.

If you've been following the show for a while, you’ll probably know I'm an avid biohacker. I love biohacking. We've had a lot of episodes on biohacking. I've had the Godfather of Biohacking, Dave Asprey, on the show. I've also had other amazing biohackers on the show like Luke Storey, Dr. Daniel Kraft, Mark Sisson, Nick Delgado, Dr. Daniel Amenand Michael Morelli. We never really deep dived into QS, Quantified Self. This is where you measure and record everything. Peter Drucker said, “What gets measured gets managed,” and I firmly believe that. I'm a big believer in QS. We're going to go deep into this topic and also talk about learning independently, productivity, ADHD and a bunch of other topics. I think you're going to enjoy this episode number 159. Our guest is Lisa Betts-LaCroix. Lisa is a podcaster, speaker, actor and dancer. As host of the Super Power UPodcast, she digs into mental models and skills used by experts and everyday rockstars. She's been in over 100 films and TV shows as a dance perfo

You are about to get some coaching and mentorship on raising performance, short-circuiting burnouts and eliminating drift. Drift you ask, “What the heck is that?” You are about to find out. It’s a crucial concept. My guest and your coach in this episode number 158 is Dominick Quartuccio. As an international keynote speaker, trainer, executive coach and author of the book, Design Your Future, Dominick works with the best of the best. Those who have an insatiable desire to achieve more and continuously improve themselves.

Marty Weintraub is commonly known as a successful entrepreneur and speaker. Yet, not everyone understands the magnitude of his experiences of overcoming mental health struggles when he was a child and fighting a battle with cancer later on. Through it all, Marty has sought for the comforts of therapies that inspired him to seek for happiness and rewire his brain to go for joy instead of dealing with pain and suffering. He talks about his journey together with doing some therapy for happiness from writing business plans while getting treatment, undergoing DBT, to correcting myths to align with reality, doing pain exercises, and coming to terms with the present by regarding the past and future as concepts. He shares his experiences and how he comes to terms with pain and suffering by focusing more on happiness and joy.

Anytime I can sit down and learn from someone who has built up a business from nothing and then sold it for a number well into the eight figures, I snap up that opportunity. Our guest in this episode number 156 isn’t just successful in business. She’s also a world-changer. I’m so excited to invite on to the show Elisa Camahort Page, known as the Co-Founder and COO of scrappy-startup-turned-global women’s media company, BlogHer Inc. Elisa’s debut book on everyday activism,Road Map for Revolutionaries, is coming out. She also consults with entrepreneurs, thought leaders and organizations to take big ideas to the next level, integrate their values into their brands and complete their narratives.

Do you know your life's purpose? Truly, I feel like I'm still discovering it. This podcast is part of it. The two self-help books I'm working on are also part of it. I feel I'm still scratching the surface. If you're like me, then you might also feel like this is a journey of discovery. Even if you've already identified your life's purpose, are you truly fulfilling it? Are you living authentically? Are you changing the world or are you playing small? In this episode number 155, we're going to get to talk with Kute Blackson, the author of the national bestseller, You Are The One. He's been featured on Larry King Now, Fox & Friends, Dr. Drew and more. Kute has been inspiring audiences for decades, starting at the tender age of eight where he spoke in front of 3,000 people.

We're going to be tackling the fear of death, healing childhood wounds, communicating with the dead, spirit guides, channeling and all sorts of woo-woo stuff. You're going to love it. Our guest is Monica Ortiz. She's an award-winning producer, a successful life coach, author of Universe 101: Learn Grow Evolve and a public speaker whose proven techniques and tools have helped to improve thousands of lives over her 20-plus-year career. As the Founder of the Exceptional Life Institute and Creator of the Masters of Mindfulness app, Monica continues to teach amazing life tools to millions of people around the globe in the form of in-person courses, online lectures, published books, and more.

Jabez Lebret turned his life around by getting his GED and studying finance. He became a financial analyst, an international public speaker, an author, and a Forbes contributor. Recently, Jabez sold his award-winning marketing agency to pursue his passion in education as co-founder of Sisu Academy. Tune into this episode to learn more about how he turned his life around, his advice for others who are considering selling their companies, and much more! Find Out More About Jabez Here: Jabez LeBretJabez LeBret on LinkedIn@jabezlebret on TwitterSisu Academyjabez@sisuacademy.org In This Episode: [02:07] - What is it like to sell your business and shift your life direction? And who acquired the business? [05:22] - Jabez talks about why he wanted to sell his business and start going down a new path, which he explains wasn’t due to burnout. [07:26] - How to structure his high school (for example, as a non-profit) was one of the hardest decisions early on for Jabez. [12:08] - Jabez shares his thoughts on B Corps, whi