Informações:
Sinopse
Need some inspiration for your digital strategy or website, but don't have time for reading endless posts? Struggling to keep up with the latest innovations in web design, user experience and service design? These bite-sized digital insights from UX designer and consultant Paul Boag will keep you up-to-date. Typically only a few minutes long they are ideal listening when on the move.
Episódios
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The problem with blaming your boss or client
05/03/2014 Duração: 05minToo often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.
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What does online personalisation really mean?
28/02/2014 Duração: 08minPersonalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
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The five things we must tell our boss and colleagues
18/02/2014 Duração: 04minIf an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
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The 10 most important things you are probably failing to do
17/02/2014 Duração: 05minNew post by Boagworld
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The lessons I learnt doubling my mailing list subscribers
17/02/2014 Duração: 07minEmail mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
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The secrets of successful ongoing development
13/02/2014 Duração: 07minPersuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.
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Five effective techniques for encouraging website investment
10/02/2014 Duração: 06minAs web professionals we know that websites require ongoing investment in order to keep them operating at peak efficiency. However, convincing clients of that can be challenging.
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Is this the beginning of the end for hand coding?
06/02/2014 Duração: 02minThe next generation of web tools aren't just aspiring to replace Photoshop and Fireworks. They appear to be keen to replace the need for hand coding HTML and CSS too.
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Three vital factors to consider when creating a social network ecosystem
05/02/2014 Duração: 05minMaking sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
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Why change management must change in the digital economy
04/02/2014 Duração: 05minMost companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?
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The essential secret to successful user experience design
04/02/2014 Duração: 04minFor many, user experience design is about creating interfaces that are easy for users to understand and navigate. However, this isn’t what lies at the heart of a good user experience.
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Why effective user centric design always leads to business transformation
03/02/2014 Duração: 05minMany companies pay lip service to user centric design, but the harsh truth is that without business transformation, most will fail to satisfy their users.
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How to help stakeholders who don’t know they need help
31/01/2014 Duração: 02minI’ve tried to ask colleagues/stakeholders about what laborious tasks they do that could be aided by a function of the website and they have no ideas or feedback. Please can you give me some examples of website functions that have been used in the past to successfully aid offline business?
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Have you got the makeup of your web team all wrong?
31/01/2014 Duração: 06minMost web teams have a huge bias toward technical staff, but is that actually sensible?
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calls traction are important, but know when to shut up!
28/01/2014 Duração: 05minNew post by Boagworld
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why are not companies hiring dedicated, experienced digital staff?
27/01/2014 Duração: 02minNew post by Boagworld
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