Digital Insights

If you need to convince management that digital transformation is required — map your customer journeys.

We should all have ambitious dreams about what we can do with digital. But, when it comes to taking action we need to execute small, standalone projects.

Do not base your selection of web design agency on their location. Skills and relationship matter more.

Monitoring website analytics is an important part of evolving your website. Unfortunately many of us aren't monitoring enough and look at the wrong things.

If you want to see a return on investment from your website it involves a long term commitment to optimisation.

Be careful that your tender process does not undermine the design of your website or mobile application.

Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.

New post by Boagworld

As web professionals we need to keep up with latest innovations. Finding the time to do this requires a streamlined workflow.

In our desire to educate clients and colleagues about digital best practice, we often forget that we have as much if not more to learn from them.

As web professionals we focus too heavily on delivery and not enough on knowledge transfer.

One of the best ways to improve your site is to improve the content editor in your content management system.

New post by Boagworld

Internal web team should have a set of standards within which they work. This ensures the quality of deliverable and provides an operational framework

New post by Boagworld

Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.

For institutions to adapt to the digital economy they need to overcome legacy thinking. That requires digital professionals unencumbered by institutionalised thinking.

It is easy to start a blog, join a social network or build a site, but if you don’t commit and monitor you are wasting your time.

The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.

LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.