Digital Insights

The chances are you are making mistakes in how you recruit digital staff. The result is you aren't getting the best people possible.

We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.

Writing proposals are a necessary evil of selling digital services. But even when we win projects, our proposals often fail us. Fortunately there is a better way.

Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious. A full transcript is available here: http://boag.me/275jEwY

The about us page is where irrelevant content goes to die. Often it shouldn't exist at all. But when it does, let's at least make it useful. Full written post here: http://boag.me/1W84DGP

A minimum viable product is a great way of building user centric digital services in a fraction of the time. It will also lead to big cost savings.

Software company Nuance shows us a terrifying fact. That a lack of focus on customers feelings and needs can destroy brand perceptions. A mistake we all make.

If there is one phrase that fills me with dread it is "content migration". The idea that you might want to migrate all the content from an old site to a new one boggles my mind. To refresh an entire website, but ignore the content, has to be a sign of madness! A transcript is available here: http://boag.me/1UnKImV

The mistakes of the iPad Pro provides some valuable lessons on user experience and product design. The full blog post is available here: http://boag.me/1RZPNeW

No sector is safe from the disruption brought by the digital revolution. In a talk given at the British Legal Technology Forum, I use the legal sector as an example of the sweeping changes threatening us all. I outline some steps we might take to adapt to this new landscape and the opportunities just waiting for us to grasp.

Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience.

Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.

Clients and colleagues can misunderstand the nature of a prototype. It falls to us to explain its role.

Let's be honest, we often know the objections we will hear from stakeholders before they say them. Yet instead of getting ahead of the issues we hope they don't raise them. That is a recipe for disaster.

Many of the changes you need to make as a digital team are outside of your control. But there is one thing you can do; sort your working environment.

In-house digital teams face a host of challenges. But creating a service manual is a great start to addressing many of them.

2016 is almost upon you. It is time to take control of your business. Time to decide exactly what it is you want and how to get it.

If your organisation does not value digital and its digital team as it should, 2016 offers you an opportunity to change that.

If those who control the purse strings of digital continue to think of it as a capital cost they will kill it’s effectiveness.

We cannot do away with meetings. I know that. But I am done with attending badly run meetings and if you have any sense so should you be.