Digital Insights

Creating a great user experience does not stop at the edge of the screen. It is fundamentally linked to the products and services we offer. https://boagworld.com/usability/product-experience/

There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good. - https://boagworld.com/news/stop-thinking-marketing/

Recently on Twitter I shared some comments about the selection of speakers at conferences. These comments polarised opinion and caused a lot of hurt. In this post, I want to apologise and share some of the things I learned. https://boagworld.com/working-in-web/diversity-equality-apology/

How often do you think about your career path? Do you ever consider where you want to end up? Do you wonder whether retirement will be an option? No matter how early you are in your career, now is the time to start thinking about these things. https://boagworld.com/working-in-web/retirement/

To create better user experiences or encourage digital adoption, we need to bring change. But getting colleagues to change is hard. Here are four things you need to be doing right now. http://boag.me/2gInNVd

High quality bespoke design can generate return on investment. But custom design is not always the right solution. Sometimes design assets you buy-in are the most appropriate solution. https://boagworld.com/design/tell-design-snob/

One of the most quoted barriers within organisations is a lack of time. But is that justified and if it is what can we do about it? http://boag.me/2dopYYO

Getting management support to improve the user experience can be hard. That is why I dedicate an entire chapter of my upcoming book to the subject. Here is a small extract. https://boagworld.com/news/get-managerial-support/

We create most of the content on our websites with only a passing thought to the user. But what if we could involve the user in the production of our content? Just think how much more effective it could be. http://boag.me/2exqoT1

Digital transformation and user experience design are about modernising businesses. Modernising them to better perform in today’s market. But what does that mean in practice? What goes into modernising a business?

As web designers we think our skills lie in the code we write or the interfaces we build. In truth that is not where our real value lies and if we don’t grasp that soon we could become obsolete. https://boagworld.com/working-in-web/know-real-value/

As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm. https://boagworld.com/marketing/blogging-success/

When most of us think about content, we are thinking copy. But today compelling content goes way beyond text. You can no longer stick to the written word. http://boag.me/2cV76G0

Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth. https://boagworld.com/usability/ux-revolution/

We all know prototyping is a great tool for developing user interfaces. But that is just the tip of the iceberg. They have so much more potential. http://boag.me/2bOpTgQ

We cannot design the user experience alone. We need the help of our colleagues. That means we have to become advocates for the user experience. http://boag.me/2b9CCjs

As entrepreneurs we need to step back from day-to-day operations. We need to explore what would happen if we approached our business in a different way. http://boag.me/2bv8YSa

Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition. http://boag.me/2aNDeuT

In today's knowledge economy digital professionals are the most valuable commodity organisations have. Don't stay somewhere that doesn't appreciate that. Full blog post available here

Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up. http://boag.world/lHYuO