Leadership Advantedge: Leadership | Influence | Talent | Neuroscience

Ideas are the currency of the 21st century. The ability to communicate your ideas persuasively is the single greatest skill you need to accomplish your dreams Spreading your ideas in the 21st Century requires a 21st Century model of communication Let me introduce you to HUGS To Communicate with Impact we need to use HUGS Neuroscience research using brain scans reveals that stories stimulate our brains, enabling the speaker to connect with the audience and making it likely that the audience will agree with the speaker’s point of view. So what’s happening inside the brain? Once we know this, we can deliberately structure our communication to engage our audience and, stand a greater chance of helping them understand a new point of view. PFC Theatre Your Pre-Frontal Cortex is like a theatre stage where you direct the play. Your Pre-Frontal Cortex (PCF) is like a theatre stage. When you focus on one thing, it’s like an actor on stage. And we can keep 3 or 4 actors on stage at most at any one moment (consid