Switch4good

Okay, today’s guest has an incredibly compelling story. He’s someone who truly knows how to turn adversity into opportunity. Uber-successful serial entrepreneur, David Israel, has owned, among other things, a nightclub, a jewelry store, a chain of upscale pawnshops, and a maintenance company. But what’s most interesting, is that in 2011, while enduring the most personally challenging period in his life, he founded POP! Gourmet Foods, taking the snack industry by storm and forming partnerships with globally recognized retailers, nationally and internationally. He was even featured in Oprah magazine multiple times. Then, in 2017, David had an epiphany. The following year he took his passion, and considerable experience, and created the wildly popular company GOOD PLANeT Foods, to address the burgeoning demand for people who want to eat better, healthier, environmentally friendly products.  This is a guest who can probably teach us all a thing or two about making lemonade out of lemons. So get ready for a riveti