Inbound Back Office

Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company.In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.In this episode, Lauren talks about:• When to use PR• Why you need PR• How to get traction with media sources• Different ways to add PR to your offerings