2000 Books For Ambitious Entrepreneurs - Author Interviews And Book Summaries

How can we sell more by selling less? Jay Baer's Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Jay Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.