Sawmill Business Podcast

Welcome back to a brand new episode of the Woodpreneur Podcast. Today’s guest is Brian Ciciora the founder and CEO of Truewerk. Brian and his company Truewerk are the first apparel brand to be featured on the Woodpreneur Podcast, and while he has a very unique story to share, it is rooted in the same journey as so many other Woodpreneurs. He wanted to solve a problem, and work with and support the trades. Brian’s story begins at the start of the recession in 2008. At the time, he was working for a tech startup and got laid off when the recession hit. Despite the layoff, he was good friends with the company’s CEO, who sat Brian down and told him that while he was doing sales at the time, he had the skills and the heart to make it in the tech industry, and he should “build a house or something.” “I kind of laughed and then took it to heart and realized that, to a certain extent, I’d been playing in a game that I was set up to play. Go to college, get a job behind a desk, try and make money. But my heart was i