Renegade Radio With Jay Ferruggia: Fitness | Nutrition | Lifestyle | Strength Training | Self Help | Motivation

#190: Building Your Fitness Brand The Right Way with Caffeine & Kilos

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Wanna build a booming business in the health and fitness space? Wanna create an amazing culture and a buzz around your brand? Then today’s #RenegadeRadioPodcast with the founders of Caffeine and Kilos is just for you. Caffeine and Kilos (C&K) is a lifestyle brand that has experienced incredible growth in just a few short years.  Their amazing coffees and bars help fuel athletes all over the world, while their awesome apparel keeps them looking great. I sat down with the creators and owners of C&K, Danny Lehr and Dean Saddoris, to discuss their inspiration for starting the company, why their products are so popular, tips for people just starting out in the fitness business and so much more. Topics Discussed Include: How Caffeine and Kilos started Great tasting coffee or “gasoline”? Does more flavor mean less caffeine? How they grew so quickly and how they started with the fashion side. What was the vision for Caffeine and Kilos from the start? Why protein bars aren’t a great pre-workout meal and the b