Sawmill Business Podcast

Today we’re talking to Paul Ostlund from Lacrosse Flooring. Lacrosse Flooring manufacturers red oak, white oak, walnut, and hickory hardwood flooring and produces about 55,000 sq ft of flooring per day. Originally, they were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system. Since then, they’ve become a major flooring plant that services the midwest area, and they’ve taken foreign producers by surprise.   Show Highlights: Lacrosse Flooring is heralded as one of the top flooring plants in the United States.They were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system.Lacrosse produces 55,000 sq ft of flooring per day.They create from multiple species and are a “one-stop shop” for high quality flooring.   Who They Target: Typically, they sell to distributors across the country and tend to sell heavily into the 2-step di