Projectme

You have to decide if you want a business or a brand. A business is basic, you provide something that people need and like, and if you are doing it correctly, they will come back to buy from your business repeatedly. A brand is something much more than a business, it has it’s own emotional currency to people, trust has been built over time, anything that is sold aligns with the soul and mission of the brand. I have both, my first company is a business not a brand, although a 7-figure business with an excellent reputation, it isn’t a brand. My second company, ProjectME with Tiffany Carter was designed from the beginning (still less than a year old) to be a brand. It stands for something….the mission is clear…the tone is consistent…the vibe is obvious. Learning how to create a brand that withstands time requires a special set of expert marketing skills (either learned or innate). My guest on today’s podcast Jennifer Gardner, has run her brand and practice since 1992, she’s a successful trial lawyer in Los Angel