Projectme

Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, “will this image convert into cash?” Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn’t have fancy edited photos for her feed. I got all fired up and said, “screw the pretty, that shiz is played out, let’s focus on branding that brings in the money!” Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn’t really matter if you are trying to build a brand. If your images are just pretty and they don’t help anyone or make any money, then you have a glorified hobby not a business. In case you haven’t noticed, 90% of my feed contains really helpful, inspiring, and informative infographics….the high vibe “influencer quality” photos of me actually convert significantly lower than the pretty pictu