Projectme

Here’s how the Instagram Algorithm is working in 2021: Before I get into this whole algorithm thing, no one outside from the powers at be inside Facebook know exactly how to “beat” the Instagram algorithm. It is a constantly moving target, just like Google’s algorithm, that all of us digital markers are trying to beat. Thankfully there are some key things we do know… Instagram looks at the user’s past behavior on the app, does a sweep of the latest pieces of content on the app, and then evaluates each one to predict how appealing that piece of content will be to that user. The highest-ranking pieces will appear first. How does Instagram determine this “appeal factor?” It is something they call “ranking signals.” To keep it simple, it is based on the level of interaction that user had with the account owners + if the user typically likes/comments/saves/shares this type of content + the time-factor of the content + how often the user is on Instagram + the users average session time. (I know A LOT right?!) Crea