Digital Disruptors

In our 2nd episode, we introduce you to the fundamentals of digital marketing.  Topics covered: What is digital marketing? Problems facing digital marketers in Dubai Offline and online components of digital marketing The currency of digital marketing is attention Digital marketing contextualized: the marcomm framework The marketing mix Consumer psychology and digital marketing The importance of setting KPIs Our focus: online marketing Resources to understand digital marketing Complete show notes are available on our website - What is Digital Marketing? Please subscribe and leave us a rating and review on iTunes. How to leave an iTunes rating and review.