Digital Disruptors

I love the online fitness niche. There are a ton of colorful characters and more than enough drama to keep you entertained. As a marketer, it's one of the best niches to pay close attention to. It's so saturated the marketing needs to be very sophisticated if you're going to be successful. These guys and girls are amazing at content marketing, creating a personal brand, growing an audience, and selling to their audience. Recently I came across a marketing tactic I haven't seen before - a strength coach taking email marketing and dialing it up to over 9000. His name is Alexander Juan Antonio Cortes. He's a bodybuilder, personal trainer, fitness writer, and published author. He's written for prestigious publications like EliteFTS and Ironman magazine. A few months ago he transitioned to online business full-time (he used to have a day job as a personal trainer.) After coming across email copywriting maestro Ben Settle, Alex decided to start emailing his list 3 times a day, 7 days a week. I've heard of people ma