Digital Disruptors

Marketers need to keep optimizing their search ads for max results. Since we’ve observed a lot of UAE-targeted search ads falling behind these simple best practices, here are 11 tips to take things to the next level. Why is it necessary to enhance your Search Ads? Improve your Click-Through Rate (CTR) Increase Quality Score (for higher Ad Raking) Lower your Cost per Click / Cost Per Action There's two ways how search marketers can go about this: Enhance campaign infrastructure. In this session, we focus more on ‘text ads’. Optimize your campaign towards ROI, setup conversion tracking (we will be covering this soon) With regards to text Ads, we recommend you to focus on using Ad Extensions along with additional best practices which we have picked up over the years. Ad extensions Ad extensions help by occupying more room within the search engine results page. Who wouldn't be excited if they were offered free additional real estate? Here are a few selected ad extensions for first timers to bank upon: 1. Loca