Digital Disruptors

Our topic for this podcast is Branding. In the Middle East, people tend to think of 'logo design' when they hear the word branding. In a nutshell, Branding is strategy made visible through design. It is an enabler of 'your strategy' and 'how you must position your company'.   Branding has shifted over the decades. It's more 'inside-out' than the reverse. It comprises both sides of an entity. People often confuse branding with advertising. Advertising is tactical whereas branding is more strategic. Due to digital trends, in this day and time, a mere logo has changed into a living identity instead of being a static 'single form' restricted by rules. Thus, traditional marketing has come to terms with digital. [Vipul & Sheyaf exchange a few ideas & examples indicating this evolution] Next comes the Colors aspect. Vipul mentions how Careem & Meeras Holding set their identity apart in the UAE. Eventually, design keeps returning back to basics, ie. flat design. This is more or so because flat designs are