Digital Disruptors

With so many startup’s emerging from the UAE, it’s no easy affair to pick something that stands out. Insydo.com has done just that, and we were here to interview the digital disruptor behind it. In case you’re interested to make best of the local startup scene, Tenaz Disadji has a few takeaways to benefit from. Click through to read more. Insydo is a platform that helps Dubai residents make decisions easier. The website recently won for Best Design & User Experience at the Seamless Awards 2017. The project launched with a campaign aimed to differentiate itself. This was entitled ‘Save Steve’s Job’. Instead of focusing on what Insydo can do for the people, they decided to focus more on the team & the character behind the brand identity. The campaign was effective in terms of leaving online users curious to know more. The challenge after brand awareness was ‘how to get people to understand the brand’ + sell the benefits. Being in the UAE, one of the biggest challenges that startups face is recruitmen