Data Transforming Business

While organisations are gradually becoming more data-driven, there are still organisations that rely solely on instinct. According to Talend's 2021 Data Health Survey, a whopping 36% of executives are still making gut based decisions, a method which has proved time and time again to be both inefficient and unpredictable. One of the contributing factors to gut based decision making is a lack of trust in data. Data quality varies from industry to industry but within single organisations, it can also vary from person to person. In fact, 38% of data users state that there are no data quality standards in place in their organisation, so why would executives trust data to make decisions? The key to becoming data-driven means ensuring that everyone, from the data-producer to the data-user, is involved in the data lifecycle. This means decentralising data processes to ensure that every member of the team both has a transparent understanding of how data is being used but also feels equally involved in the process. In