Inside Outside Innovation

Amy Radin is the author of The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi Group, and eTrade. Amy's experience includes leading the digital transformation of Citi Group’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Key Takeaways in Brian Ardinger's Interview with Amy:  - The human condition​ is set up to stop things that haven’t happened before.  - Big companies have everything they need, but can’t see the near-term value of innovation. Startups bring speed and agility but lack understanding of scale. Magic is when they can work together. - To “seed” ideas, take concepts and put them out to potential users. Then use the project to translate user reaction into a business model. The mistake is trying to predict too closely what people will do.  - To kill innovation is to apply t