Inside Outside Innovation

Paul Jarrett is co-founder/CEO of Bulu and a former Inside Outside podcast co-host. Bulu creates private label subscription box programs for large companies like Disney, GNC, Lululemon, and Crayola. In this episode, Brian Ardinger and Paul discuss new trends in big brand marketing, including getting in front of specific customer segments in new ways. Paul believes that in this changing marketplace, big companies are willing to collaborate and “horse trade,” but are also focusing on key metrics like customer acquisition costs. Key highlights include: Tell us about Bulu 1. Bulu is now at 250 FTE and managing revenue of over $50 million. Challenge is finding the right people to help scale.  2. Companies that want a physical interaction with customers are using subscription boxes.  Key factors when working with large brands 1. People managing the project have to get stuff done, transcend the business, and get along. Bulu won’t work with companies that don’t provide that.  2. Companies need entrepreneurs to un