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Orr Shakked runs the global online marketing team at TripAdvisor. His team is responsible for display advertising, social marketing, direct partnerships, and the affiliate channel. He is a travel industry veteran, and in addition to TripAdvisor, he spent 8 years at Expedia Inc. I had the pleasure of meeting today’s guest at Tbex MN and attending [...] The post BITW 085: Maximizing Your Affiliate Strategy with Orr Shakked of TripAdvisor appeared first on Break Into Travel Writing.