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Sinopse

This week's guest is Adam Lawrence. Ron and Adam talked all about 3P, including the steps involved and how it can be used for product innovation. Adam also shared a very interesting anecdote involving cat litter, corn flakes, and ceiling tiles. A MP3 audio version of this episode is available for download here. In this episode you'll learn:  The quotes that inspire Adam (3:11) Adam's background and what he's up to these days (4:19) What 3P is (5:05) How Adam first learned about 3P (7:39) The eleven steps of 3P (11:22) Where the "moonshine" concept comes from (15:45) Specific stories about 3P in action (21:49) Why and how the classically trained engineers struggle (25:22) Why 3P is so hard to facilitate (29:01) Adam's tips for anyone looking to hold a 3P event (30:39) Podcast Resources Right Click to Download this Podcast as an MP3 Download a Free Audio Book at Audible.com Adam on LinkedIn PI Partners Subscribe & Never Miss New Episodes! Click to Subscribe in iTunes If you enjo