Switch4good

How does a Montana cattle rancher end up on The Oprah Winfrey Show and Capitol Hill as an advocate for organic, plant-based farming? Howard Lyman weaves the captivating story of his life before and after making the Switch4Good. He’s best known for educating Oprah (and her 40 million viewers) about the hazards of mad cow disease back in 1996 which prompted a Texas cattlemen association to sue for “hurting their businesses.” Spoiler alert: the association lost. Despite this massive attention, Howard is a stand-up guy who humbly preaches the need for our society to make a change and do the right thing. To him, that means switching from animals to plants. From a man who has lived as a rancher and a plant-based advocate—his story is both horrifying and hopeful, brutally honest, and truly compelling.    What we discuss in this episode:   - Howard’s appearance on Oprah and the lawsuit aftermath.   - The “standard” of agribusiness versus what Howard eventually set out to do.    - Howard’s transformation from Montana