Conversations With Phil Gerbyshak - Aligning Your Mindset, Skill Set And Tool Set For Peak Performance

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans. Listen in as David Meerman Scott shares his insights into how even the most boring of companies can create die-hard fans, using something he calls Fanocracy.