Switch4good

With global demand for meat being expected to rise by more than 70% by 2050, and the average American’s beef consumption already generating almost 2,000 pounds of greenhouse gasses annually, we have to find an alternative that people will readily adopt.    Non-animal meat products are growing rapidly in availability, but there’s still work to be done.   David Welch, Ph.D., is a plant biologist, ultrarunner, running coach, and the Director of Science and Technology at the Good Food Institute.    His work focuses on creating clean meat and advancing the cultured and plant-based meats industries.    He’s here today to explain exactly what goes into creating “clean meat”, to answer your ethical concerns, and to share the benefits of adopting clean meat and dairy alternatives.    Although an entirely plant-based diet is optimal, you’ll hear how clean meat will eliminate the need for industrial farming and why it might be the best immediate answer to our environmental and animal cruelty worries.    This plant-po