Conversations With Phil Gerbyshak - Aligning Your Mindset, Skill Set And Tool Set For Peak Performance

In this episode of Conversations with Phil, I talk to Bernie Borges of Find and Convert, one of my favorite marketing and sales experts. We got to talk in person when I first moved to Tampa, and now, we got to record our conversation so you can listen in as we talk about social business, sales, and more. Phil: Can you start by telling us about your podcast? Bernie: My podcast is called Social Business Engine - and we have 106 episodes, it’s mostly large brands, IBM, Wal-Mart, and how they use social media strategically in their business across different functions, not just marketing… in sales, human resources, recruiting and internal communications. Phil: How are you qualified to talk about social business? Bernie: I have 10 years in tech sales and then transitioned over to marketing, 10yrs in corporate marketing, and my agency is 14 yrs old. Plus I’ve been podcasting. Phil: Why have a social business? Bernie: Simply put: Consumers don’t want to hear from the marketing department, they want to hear from the p