Search With Candour

Jack Chambers Ward is joined by Jessica Bettis, Candour’s Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management.Jack and Jessica discuss their experience of working with clients together, and Jessica explains how client partners define success, translate work into business impact, manage resources and expectations, and nurture trust through onboarding and ongoing check-ins.Follow Jessica:Website: https://withcandour.co.uk/about/team/jessica-bettis LinkedIn: https://www.linkedin.com/in/jessica-bettis/ Jessica’s recommendations:Spend 5–10 minutes aligning before key meetings or responding to feedback.Maintain a dedicated, shared digital space for client context and information.Wuthering Heights (2026)00:00 Welcome, Jessica Bettis01:25 Important client partner traits03:12 How to build respect and trust with your clients05:18 Commercial context matters10:20 Building client trust11:48 Matching teams to clients16:59 The behind-the-scenes