Agency Intelligence

You're losing – literally – tens of thousands of dollars in new business commission each year because your Fizzle Rate is way too high. What's a Fizzle Rate? A Fizzle Rate represents the number of prospects who agree to meet with you and have you quote, but they just don't get you the information you need to put together a submission to go to the marketplace to gather quotes. The prospect simply "fizzles out" and you lose. My estimates for the Fizzle Rate is somewhere between 10% - 40% of all the prospects you meet with. Seriously, the Fizzle Rate is costing you – and your agency – tens/hundreds of thousands of dollars each year in new business revenue. In this podcast episode, host Charles Specht teaches you two things you need to start doing in order to reduce the Fizzle Rate and win more new clients. Also, if your agency is looking for a way to increase new business sales, consider hiring Charles as your agency's fractional Chief Sales Officer. Go here to learn more: https://permissiongroup.com/chief-sa