Search With Candour

Jack Chambers Ward welcomes returning guest Sarah McDowell from The SEO Mindset Podcast to discuss AI and LLMs and how they’re responsibly integrating them into their work processes.Jack & Sarah share AI usage stats, note the split between adopters and non-adopters, and cover concerns including environmental impact, big tech/data issues, hallucinations and fabricated reporting, and the need for clearer disclosure when AI is used.They describe practical, cautious uses of tools like Descript and Riverside for transcription, clip creation, repurposing, research, and rewriting emails, stressing AI as a tool that still requires human review.