The Jim Hill Media Podcast Network

Marvel sits out the Super Bowl for the first time in over a decade, Star Wars leans into nostalgia with a Grogu-powered parody, and an AI-generated Tom Cruise vs. Brad Pitt fight clip sends shockwaves through Hollywood. Jim Hill and Dan Graney unpack what Disney’s marketing restraint really signals for Avengers: Doomsday, how The Mandalorian & Grogu is being positioned for theaters, and why a 15-second AI video may have just changed the rules of the game. HIGHLIGHTS • Marvel breaks a 14-year tradition by skipping a Super Bowl spot for Avengers: Doomsday, signaling a long-term narrative strategy rather than a short-term hype spike. • No Super Bowl presence for Spider-Man: Brand New Day, despite mounting online speculation and leaks. • Disney pivots to nostalgia with a parody-style ad for The Mandalorian & Grogu, complete with Tauntauns and clear Clydesdale-inspired staging. • The economics of Super Bowl advertising - including the staggering production and airtime costs behind the Jurassic Park-inspired Infi