The Jim Hill Media Podcast Network

Jim and Lauren dive into the late-80s Sears exclusive Disney World Town Square replica - the ambitious “starter set” that promised Main Street magic at home just as Disney Stores began popping up in malls nationwide. Lauren’s Valentine’s gift to Eric sparks a deep dive into one of the most fascinating Disney retail experiments of the 1980s: the Sears-exclusive Walt Disney World Town Square replica. Jim explains how this surprisingly elaborate playset - complete with bendable Mickey and Minnie figures and optional upgrades like working streetlights and a smoking train - was born out of a major licensing deal between Sears and The Walt Disney Company. But when the first Disney Store locations began opening in malls, that partnership quickly unraveled. NEWS • A new Frozen 3 short is coming this October as part of Disney’s Frozen Fan Fest, with full theatrical release slated for November 2027 • Disney continues evolving its merchandising strategy for the Frozen franchise, leaning into more adult-focused collab