Vacation Rental Success

What makes a guest trust your website enough to enter their credit card details? That's the question at the heart of this conversation with Amber Knight from Bookings Cloud - and it's one every property manager should be asking. Amber has been in this industry long enough to remember tape charts and highlighters (yes, really). From growing up around her father's vacation rental business in Sun Valley to helping build corporate development initiatives at Vacasa, she's seen this industry evolve from fully analog to algorithm-driven. And through all of that change, one thing hasn't shifted: If you don't own your guest relationship, you don't own your business. In this episode, we dig into what really drives direct bookings - and why trust is the single most important conversion tool on your website. ________________________________________________________________________________________________________