Coaching For Leaders

Phil Gilbert: Irresistible Change Phil Gilbert is best known for leading IBM’s 21st-century transformation as their General Manager of Design. The transformation became the subject of a Harvard Business School case study, the documentary film The Loop, and feature articles in the New York Times and Fortune Magazine. He is the author of Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success (Amazon, Bookshop)*. We’ve all been through mandated change initiatives more times than we can count. But what if change wasn’t a mandate, but an offer – or even an invitation? In this conversation, Phil and I explore how to make change irresistible. Key Points Change should be regarded as a high-value-add product. Don’t mandate change. Offer change. Your goal is sustained cultural adoption, not improving immediate competency. Start small, but cover all your bases on a reduced scale. Make a great cupcake instead of a mediocre wedding cake. People buy brands, not products. Branding change allows you