Moonshots - Adventures In Innovation

Join hosts Mike and Mark on the Moonshots Podcast for an insightful episode focusing on "This Is Marketing" by the influential Seth Godin. In this episode, the duo delves into the core of modern marketing practices, guided by Godin's expertise and complemented by engaging discussions with marketing experts Rick Kettner and Marie Forleo. Through carefully selected clips, listeners will comprehensively understand today's marketing landscape and how to navigate it effectively.Buy The Book on Amazon https://geni.us/dwub6Become a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://youtu.be/kQ9w8drft-sSummary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/INTRO: Understanding the Value of MarketingThe episode starts with Seth Godin laying the foundation by addressing the crucial question: "What is marketing today?" In a compelling 3-minute and 13-second trim, Godin unpacks the essence of marketing, focusing on its evolving nature and the underlying 'why' th