The Jim Hill Media Podcast Network

Jim Hill and Lauren Hersey dig into why collectibles are suddenly everywhere you look, from Disney merch shelves to grocery store cookie aisles and even inside theme parks themselves. This episode connects the dots between blind box culture, viral collectibles, and why companies like Disney and Universal are aggressively courting adult collectors and Gen Z fans. Along the way, the conversation builds toward a genuinely jaw-dropping realization about which media franchise quietly became the most valuable of all time. NEWS • Disney’s Zootopia 2 teams up with Pop Mart for blind box collectibles, tapping directly into the viral Labubu-style collector economy • Why blind boxes, mystery packs, and “completionist” merch are suddenly Disney’s favorite strategy • Disney Lorcana takes over EPCOT’s Festival of the Arts with a free scavenger hunt and highly coveted promo cards • Marvel’s new color-changing Oreos turn cookies into collectibles, complete with QR codes, lore, and villains • Universal Studios Japan confirms