Digital Insights

If you are having a rough time in the industry right now, you are not alone.I keep hearing the same two stories.People applying for job after job and hearing nothing back.Freelancers and agency owners finding that work is not arriving the way it used to.It is tempting to blame the economy, AI, or whatever headline is currently doing the rounds. Sometimes those things are genuinely part of the story.However, one factor we can control is whether people outside our immediate team know who we are, what we are good at, and what we care about.Be a contributor, not a lurkerMost opportunities come through people.Clients often hire because somebody they trust says, “Talk to them.” Hiring managers do the same thing, tending to hire via friends of friends.Even if you are not looking for a new job or chasing new clients, your reputation still matters. It shapes your credibility in the role you are in right now.If colleagues can see that you are respected outside your organization, and they see you sharing your expertise