Brand Groupies

Mark Schaefer is a globally recognized author, keynote speaker, futurist, and marketing strategist, and the voice behind GROW, one of the world’s top marketing blogs. In this episode, Mark shares his career path from corporate marketing to becoming one of the most trusted thought leaders in the industry. He discusses the principles behind his bestselling book Known, why personal branding is more critical than ever in an AI-driven world, and how marketers can stand out by embracing humanity, creativity, and vulnerability. Mark also dives into insights from his latest book, Audacious, and shares what businesses are still getting wrong - and how to future-proof their brands in an era of rapid technological change. Tune in for practical advice on building trust, staying relevant, and winning as a human in the age of AI.