The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What happens when engineering teams can finally see the business impact of every technical decision they make? In this episode of Tech Talks Daily, I sat down with Chris Cooney, Director of Advocacy at Coralogix, to unpack why observability is no longer just an engineering concern, but a strategic lever for the entire business. Chris joined me fresh from AWS re:Invent, where he had challenged a long-standing assumption that technical signals such as CPU usage, error rates, and logs belong only in engineering silos. Instead, he argues that these signals, when enriched and interpreted correctly, can tell a much more powerful story about revenue loss, customer experience, and competitive advantage. We explored Coralogix's Observability Maturity Model, a four-stage framework that guides organizations from basic telemetry collection to business-level decision-making. Chris shared that many teams stall on measuring engineering health without connecting that data to customer impact or financial outcomes. The convers